Delivering strong customer experiences (CX) ties directly to your bottom line. According to a 2017 study by professional services company KPMG, customer experience leaders achieve higher revenue growth than customer experience laggards, with the top 25 CX leaders bringing in more than seven times that of CX laggards in one year alone.
https://www.cmswire.com/customer-experience/5-customer-experience-trends-to-watch/
Whether you’re online shopping for a small necessity or a big splurge, there’s always the lingering feeling that, no matter how much you researched or how many deal codes you found, maybe, just maybe, you’re not getting the best price around. Well, you might be right. With the vast expanse of the internet comes myriad shopping options, and with it, myriad prices. Even Amazon’s thousands of sellers will offer dramatically different prices on the same exact product, which can vary multiple times a day.
https://www.fatherly.com/gear/best-chrome-plugins-deals-coupons-saving-money-shopping/
Website feedback tools and the VoC data we collect using these tools has become the backbone of the customer experience. These tools yield businesses with a more simplified way of opening up a dialogue with their online visitors as well as gain a deeper understanding into how they experience the website, mobile app or in a more general sense, the brand itself. With a surplus of these tools on the market, it can be rather challenging to select the right tool for your business. So don’t be hasty – take your time and evaluate your options…let’s start off with one of the more seasoned tools, Feedbackify.
https://mopinion.com/top-10-competitors-alternatives-to-feedbackify/
Ever looked around and noticed that almost everyone is glued to their mobile phones? Doesn’t matter if they’re checking a work email, shopping online, texting a friend or watching videos of cats…everyone is connected and making use of their smartphones on a daily basis. Just to give you an idea with what I mean by everyone, there are nearly 2.6 billion smartphone subscriptions around the globe and this number is expected to jump to 6.1 billion in 2020. Some day there might even be more smartphones than people!
https://mopinion.com/improve-mobile-experience-using-digital-feedback/
For this week’s round of app updates we’ll be focusing on Microsoft that seemed to go on an update spree with at least three of its apps including Launcher, OneDrive, and SMS Organizer. And if you’re a huge ebook reader, you’ll also be happy to know that there’s a Kindle app update that will let you read and do other stuff on the same screen.
https://androidcommunity.com/appdates-kindle-split-screen-microsoft-update-spree-20180730/
Customer Effort Score (CES) is a customer satisfaction metric that is widely used in the feedback world. In essence, CES measures the ease of an online experience. This is done by asking the customer directly how much effort it took to achieve their goal on your website. It serves as a great way of discovering bottlenecks in the digital customer experience and helping you recognise your weaknesses. So how can you collect this feedback effectively?
In this article we will evaluate CES (as a customer satisfaction metric) as well as outline several feedback form templates you can use for collecting CES. Note: CES measures effort both on- and offline, however, this article focuses purely on digital CES.
https://mopinion.com/online-feedback-form-templates-customer-effort-score-ces/
Recently, in Entrepreneur, I examined eight different ways your business could benefit from offering a mobile app. These included keeping up with your competitors, solving a problem that your customers face, retaining customer data to simplify conversions, and effectively managing customer loyalty programs.
https://www.entrepreneur.com/article/317280/
Each and every page on your website / mobile app serves a different purpose, so why should your feedback buttons be any different? Well they’re not – at least not anymore which is something that many feedback companies have caught onto. In fact, most of these companies know that in order to get the best and most relevant feedback results, you (the user) will want to tweak your feedback forms so that they are aligned with the goals of specific pages or funnels.
https://mopinion.com/one-script-for-all-your-feedback-buttons/
The very essence of a website's existence and success lies in its ability to optimize conversion rate – conversion optimization is both art and science that involves creativity as well as a systemized hypothesis. It is, in fact, a lot of fun and a game that gives marketers a sense of achievement and revenue to the business.
A few things should always be considered while planning to get the best possible CRO results – there is no alternative to agility! Regular iterations and improvements followed by testing and measuring results is a constant thing of CRO.
The following ten basics will set you on the path to healthy conversion optimization outcomes...
https://www.martechadvisor.com/articles/ux-and-cro/10step-strategy-to-drive-conversion-rate-optimization-for-a-website/
Google AdWords, SEO, social media and email are just a few marketing campaign channels that businesses can use to drive visitors back to their website. And each of them has a price. So why are so many organizations willing to send visitors they are paying to acquire to a poorly converting landing page?
https://www.forbes.com/sites/forbesagencycouncil/2018/07/20/six-ways-to-optimize-your-landing-page-for-conversions/#46cd44ed37c3/
