Tags: user-feedback*

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  1. For those of you who missed our latest webinar with special guest from major travel organisation TUI, we’ve got you covered. In this webinar, Mopinion is joined by special guest Marieke Verbossen from major travel organisation and winner of the Shopping Award’s Publieksprijs XL (for Vacations & Travel Tickets), TUI. She shares some interesting details of how TUI gathers and gets the most out of their online customer feedback data.
    https://mopinion.com/missed-our-webinar-tui/
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  2. Mopinion has added a new feature to couple metadata, such as user info, app version (and more) with user feedback within your Mobile SDK! This new feature equips Mopinion users with deeper insights into how certain app users or customers (based on demographics, interests, location, etc.) experience their mobile app. With these insights, users can personalise and optimise the online customer journey for their customers, while simultaneously increasing customer satisfaction and loyalty.
    https://mopinion.com/add-metadata-to-your-feedback-within-the-mobile-sdk/
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  3. A recent survey by Stanford Social Innovation Review confirmed a surprising fact: in an era where customer feedback is ubiquitous in the for-profit world, both doers and donors in the social innovation sphere struggle to systematically understand the preferences and experiences of the people they are seeking to help: the nonprofit customer.

    To be sure, social innovators want to understand their client’s needs. The survey found that 88% of 1,986 respondents reported that “gathering feedback” was one of their priorities in measuring impact. But only 13% were using it as a top source of insight for improving services; and two-thirds said that lack of staff capacity and resources were the major barrier to implementing feedback systems.
    https://hbr.org/2019/02/why-customer-feedback-tools-are-vital-for-nonprofits/
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  4. All feedback from your customers is valuable, but there are certain types of qualitative data that can give you more insight than others.

    Truly insightful feedback can help you identify when people think something is confusing, why they made a certain choice, what they value most about your product, or how they view your product against the competition.

    In turn, you can use this feedback to write more persuasive copy in your marketing, optimize your user experience, or prioritize new features to build. Ultimately, more useful feedback helps you make more informed business decisions.

    So how do you gather this type of feedback? It’s all about the questions you ask.


    Read more at https://www.business2community.com/customer-experience/how-to-get-more-insightful-user-feedback-02197934
    https://www.business2community.com/customer-experience/how-to-get-more-insightful-user-feedback-02197934/
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  5. Something for the Weekend, Sir? I am undergoing the lie detector test and it is not going well. I should have guessed something was up when they affixed the wires: temples and wrists are OK but it seems a little unnecessary to route what suspiciously looks like an AC mains cable to my groin.

    Blinking away the sweat under the hot studio lights before a braying audience, I wonder how it all came to this. I mean, the day began normally enough – just another day in the paradise of Customer Delight.

    The IT support department where I am occasionally contracted for floor-walking has been renamed – sorry, "rebranded" – several times already this year. It was called the aforementioned "Customer Delight" throughout 2018 but a new CIO in January changed it to "Enablement Masters". This confused everyone, especially the golfers, until his replacement in March came up with "Delivery Disruptives", which made us sound like rampaging postmen.
    https://www.theregister.co.uk/2019/05/17/something_for_the_weekend/
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  6. Magento is a well-known ecommerce platform, recently acquired by Adobe. It offers two distinct platforms: Magento Open Source and Magento Commerce (or Magento 2). Supported by global network of nearly 1,150 solution and technology partners, Magento has a library of almost 5,000 extensions, created by other developers that ‘extend’ the functionality of the platform. These extensions range anywhere from Accounting & Finance to Customer Support and Reporting & Analytics to Shipping & Fulfillment and much more. There are also several notable user feedback extensions that are ideal for getting your customer feedback programme up and running.
    https://mopinion.com/magento-user-feedback-extensions/
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  7. We hope you enjoyed our first onboarding webinar: Form Building & Deployments. Next up in the series is our webinar on Reporting & Dashboard Configuration, a critical phase in any online feedback programme as this leads to the discovery of truly meaningful insights.
    https://mopinion.com/mopinion-academy-onboarding-webinar-phase-2/
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  8. Tie in your customer insights and make your projects a success. Mopinion has just launched a new integration with collaboration and work management software Asana. This new and improved integration – facilitated using Mopinion webhooks – allows users to push user feedback to their Asana boards and tasks without ever having to leave the Asana app!
    https://mopinion.com/mopinion-integration-with-asana/
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  9. Does your ecommerce website run on the Magento platform? Then we’ve got good news for you. Mopinion has just launched a user feedback extension for Magento that enables Magento-based websites to run Mopinion feedback software on their site.
    https://mopinion.com/mopinion-launches-user-feedback-extension-for-magento/
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  10. If you’re familiar with the Gartner Hype Cycle, you’re probably familiar with the “peak of inflated expectations” and the “trough of disillusionment” that are precursors to the “plateau of productivity” represented by emerging technologies. While Customer Experience (CX) is not a technology (although technology supporting CX is becoming more and more prevalent in Gartner’s hype cycle), you may be observing a similar CX evolution in your organization and in the market.

    A new era of Customer Experience is upon us as CX moves steadily towards becoming a de facto strategic imperative for any organization seeking competitive differentiation and business growth in today’s marketplace. To provide some insight into the current state of the CX market, and provide a bellwether of how well organizations are actually able to quantify the impact of their CX initiatives as they seek to achieve competitive advantage, Customer Think just completed a new primary research study entitled “What Drives CX Success?” (sponsored by Verint).
    http://customerthink.com/5-ways-to-prepare-for-a-new-era-of-customer-experience/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.