Social media plays an important role in brand building and engagement. Platforms like Facebook and Twitter give the brand a perfect option to reach out to their customers directly and organically. However, social media can also be challenging for businesses. Things can get out of hand when a customer shares a negative review on a public platform over which you don't have a control. The more bad reviews, the more brand will suffer.
https://www.entrepreneur.com/article/306371/
As TriMet inches ever closer to the final design of their $175 million Division Transit Project, the agency once again needs feedback on how best to handle bicycle users at new bus stations. And with protected bike lanes becoming a more common feature citywide, whatever TriMet decides to use could become the new standard.
https://bikeportland.org/2018/06/12/trimet-seeks-bike-user-feedback-for-new-division-transit-project-station-design-283505/
Seventeen years after the dawn of social media marketing, this medium continues to be an intriguing puzzle—a place where brands are investing more time and money, but are still struggling to determine what works well and where the returns on investment can be found.
https://www.forbes.com/sites/hbsworkingknowledge/2017/09/18/likes-lead-to-nothing-and-other-hard-learned-lessons-of-social-media-marketing/#300d3c5242c9/
We have the technology to listen to customers, but we're still not getting customer experience right. According to the State of Customer Experience 2017 report from business process services company Conduent, brands fail to provide 80 percent of customers with first-step resolutions. Further, 75 percent don’t provide enough support to encourage successful self-help.
https://www.cmswire.com/customer-experience/10-common-voice-of-the-customer-mistakes/
Digital marketers spend day in and day out working with a wealth of data – in many cases to the point where it can be considered an art form. This includes data in the realm of customer experience as well as marketing-related Key Performance Indicators (KPIs), such as advertising campaigns and spending, website clicks, online sales and email marketing.
https://mopinion.com/10-data-analysis-and-dashboarding-tools/
Here are ten of the most common, but often overlooked, reasons why your startup isn't able to attract enough customers to become successful.
https://www.entrepreneur.com/article/303981/
The ‘right feedback’ is better described as ‘qualitative information’, the data which is relevant and most helpful to guiding your business and its sales funnel towards growth and customer retention.
https://mopinion.com/10-tips-for-effectively-collecting-feedback-in-online-ordering-funnels/
It is also vital to fully analyse this data to get the most out the feedback and uncover the best insights, to really optimise your online ordering funnels.
https://mopinion.com/10-tips-to-improve-effective-customer-feedback-analysis-and-drive-online-sales/
Have you ever asked a user of your product how they like it, and had them tell you it’s fantastic, super easy to use, and they love it?
I bet it made you feel great didn’t it?
Well… bad news… that kind of feedback sucks, and hearing it does nothing for you besides making you feel all warm and fuzzy inside.
https://usabilityhour.com/user-feedback/#/
Have you ever asked a user of your product how they like it, and had them tell you it’s fantastic, super easy to use, and they love it?
I bet it made you feel great didn’t it?
Well… bad news… that kind of feedback sucks, and hearing it does nothing for you besides making you feel all warm and fuzzy inside.
In order to get feedback you can actually use to build a better product, you need to know the right questions to ask, and the right answers to look for.
https://usabilityhour.com/user-feedback/
