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  1. Did you know that – statistically speaking- email marketing has shown a significantly better ROI compared to other marketing channels? According to a survey conducted by Direct Marketing Association and Demand Metric, email had an ROI of nearly 122%, whereas other channels such as social media had just 28%. Interestingly enough, the majority of companies that achieved this ROI were using what are called email marketing services. Email marketing services are tools that help business owners and marketers create, send, test, optimise, track and report on the performance of their email marketing campaigns.
    https://mopinion.com/best-email-marketing-services-for-small-businesses-smb/
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  2. The finance industry has been undergoing quite a few changes over the last few years. Financial institutions that were once very traditional are now looking to adopt best practices used by more agile and flexible FinTech organisations. These practices that will not only enable these organisations to adapt to a fast-changing and increasingly tech-driven industry ecosystem, but also meet the rising expectations of their research-savvy and technologically inclined customer base.
    In this article, we will analyse the current state of the financial industry as well as summarise 5 best practices for Financial Companies entering into the ‘Digital Age’ .
    https://mopinion.com/best-practices-for-financial-companies-entering-the-digital-age/
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  3. The Air France-KLM Group is a leading group in terms of international traffic on departure from Europe. This global giant has a fleet of 550 aircrafts, which operate up to 2,300 daily flights. In 2018, Air France-KLM carried 101.4 million passengers.

    Every day, customers contact Air France and KLM to find answers to their flight related questions. Customer service agents are located all around the world, in order to support them at any moment.
    https://mopinion.com/air-france-klm-improves-its-internal-knowledge-system-with-mopinion/
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  4. It’s time for our monthly Employee in the Spotlight again! Last month we interviewed our veteran colleague Anwar from the development team. In keeping with this theme, this month we’d like to introduce a colleague that probably isn’t necessarily accustomed to being in the limelight, given his position as a back-end (and behind-the-scenes) developer at Mopinion. This month we’d like you to meet our colleague Haris Argyis.
    https://mopinion.com/employee-in-the-spotlight-haris-argyris/
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  5. Building a mobile app is only have the battle… Once that’s been accomplished it’s time to move on to optimising your app and monitoring the behaviour of your app users. And with over 2.7 billion smartphone users and over 4 million apps worldwide, competition is getting fierce. In order to be successful, businesses have to stay sharp and offer a good mobile app experience to their customers. But how can they know if they’re on the right track? More specifically, Enter mobile app analytics tools…
    https://mopinion.com/mobile-app-analytics-tools/
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  6. We want to make sure you have all the skills and resources you need to set your feedback programme into motion, which is why we recently launched a free series of onboarding webinars.
    https://mopinion.com/watch-on-demand-mopinion-academy-onboarding-webinars/
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  7. With more than 23,000 employees and 130+ stores across France, Leroy Merlin is the leading DIY retail brand in France – in the market of home improvement and gardening. The brand is not limited to an in-store offer. Leroy Merlin France also has a strong digital ecosystem with a fast growing website.
    https://mopinion.com/leroy-merlin-chooses-mopinion-to-shape-online-voc-programme/
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  8. We hear companies throwing around common phrases like, ‘Customer centricity is at the heart of our organisation’ and ‘We’re very much in tune with the needs of our customers’. Not surprisingly, seeing as how according to a study carried out by Bain and company, 80% of organisations they surveyed believed that they were providing a superior customer experience to their customers. Meanwhile, just 8% of their customers shared this opinion. Only eight percent! This is a huge disconnect and gap in perception, one that is commonly referred to as the customer experience gap.
    https://mopinion.com/what-is-the-customer-experience-gap/
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  9. A growing amount of companies are starting to realise that by attuning to their customer’s needs, they can grasp more opportunities for their own gain. One of these opportunities is the demand for mobile access to information regarding your company, be it regular company details or entire webshops.
    https://mopinion.com/mobile-development-tools-an-overview/
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  10. Usability is all about presenting information and choices in a clear and concise manner that will ultimately gain the trust of your customers. Unfortunately, poor usability is quite common among online businesses. So common in fact that nearly 70% of businesses fail because of it. That is why usability testing is so critical in this day and age. Think of it this way, when you launch a website (or mobile app), you have no clue how your customers perceive the website. Is the content clear? Do they trust our brand? Do they know how to navigate? These are vital considerations that online businesses should be paying close attention to…
    https://mopinion.com/best-usability-testing-tools/
    Tags: , , by tjeerdtraats (2019-08-08)
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.