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  1. What is an e-commerce site without mobile-ready designs? Obviously antique! Mobile devices are the present and the future of e-commerce and marketing. Mobile users took over desktop traffic a long time ago. Irrespective of your website builder platform and CMS, you need to take a step towards optimizing your website for your mobile using customers right now. A good mobile-ready site is easy, light, fast and navigation-friendly.
    https://www.socpub.com/articles/e-commerce-tips-future-proofing-your-magento-website-better-ux-15952/
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  2. Mopinion’s platform has undergone several changes in order to meet the requirements of GDPR. Among these changes is the modification of our visual feedback feature. Visual feedback allows Mopinion users to take an even closer look at how visitors experience their websites and mobile apps. The nature of this feedback, however, also presents some privacy risks (such as feedback screenshots that contain personal data) which must be mitigated completely. Mopinion has carefully and delicately reviewed all aspects of its visual feedback feature and added several powerful data masking options for protecting privacy-sensitive data.
    https://mopinion.com/gdpr-data-masking-visual-feedback/
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  3. Twelve APIs have been added to the ProgrammableWeb directory in categories including Financial, Billing, and Feedback. Some highlights include the Gfycat API for programmatic access to the animated GIF platform, and the Rev.io API for usage-based billing functions. Here's a rundown of the latest additions.
    https://www.programmableweb.com/news/daily-api-roundup-mopinion-cboe-ipstack-gfycat-revio-moon-banking/brief/2018/04/22/
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  4. Go with your gut is an old adage that we throw around quite often in the English language. It means follow your intuition or instincts (based on your “gut” feeling). However, when we apply this expression to business world, it isn’t always fitting, much less advisable – especially when it comes to A/B testing. Used to test multiple variations of a web page or app screen, A/B Testing is one of the most popular methods for improving conversion rates. According to eConsultancy, approximately 61 percent of companies carry out less than five tests every month. However, what many of these companies miss in their testing strategies is a concrete way of constructing hypotheses for future A/B testing. Thankfully, there is online customer feedback…

    In this article, we will address why online customer feedback is so important for A/B Testing as well as dive into the different kinds of feedback you can collect to help optimise your website.
    https://mopinion.com/optimise-ab-testing-online-customer-feedback/
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  5. We no longer have to imagine the idea of talking robots and artificial intelligence via sci-fi literature and future-gazing motion pictures. With the power of cognitive-first applications and machine learning, organisations around the world are leveraging cognitive computing across industries such as manufacturing, healthcare, agriculture, marketing and defence to name just a few. By analysing masses of data collected through connected devices, sensors and user journeys, cognitive computing can support smarter solutions by processing the data efficiently.
    https://www.itproportal.com/features/is-your-business-ready-to-go-cognitive-first/
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  6. Mopinion has been working closely with its legal team to ensure it’s platform and services are in compliance GDPR as well as guarantee that all the necessary legal documentation has been drawn up and in line with the new regulation. This documentation includes a new Data Processing Addendum (to Terms & Conditions) and a GDPR Processor Contract (also referred to as a Data Processing Agreement, or DPA).
    https://mopinion.com/data-processing-addendum-processor-contract-template-gdpr/
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  7. As shown in a research carried out by Capital One, only 9 percent of travelers will book a trip based on brand loyalty. Tough crowd, right? Absolutely, and the truth is, we’re all susceptible to it. In this industry, people are more inclined to just go with the cheapest option. This is why travel organisations have to be more tactical in attracting and engendering loyalty from their customers.

    More forward-thinking travel organisations are taking it one step further and setting themselves apart from the myriad of competitors out there and they’re doing this by way of personalised customer experiences – better known to travel marketers as ‘personalisation’.

    Here’s a closer look at personalisation in the travel industry and the power of intertwining this customer data with user feedback.
    https://mopinion.com/combining-customer-profiles-with-user-feedback/
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  8. There are three core segments in e-commerce: marketplace, payments, and logistics. Of the three, payment is the most sensitive segment for the obvious reason that it handles your customer’s money and therefore, by extension, affects your bottom line.

    With that in mind, how do you figure out the types of payments you should accept and how to integrate that into your new online store? What kind of security would you need? And what about compliance with local regulations and standards?
    http://techwireasia.com/2018/04/what-you-need-to-know-about-payments-in-e-commerce/
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  9. The unrelenting evolution of technology shows no signs of abating.

    And nowhere is this more clearly evidenced than in ecommerce.

    Gone are the days when shoppers would meander online to determine if an online order was right for them.

    Today, technology is not only helping customers keep track of their purchases and giving them different options for paying, it's also fundamentally altering the ways in which those consumers interact with online retailers.
    https://www.manchestereveningnews.co.uk/business/business-news/manchester-ecommerce-ukfast-technology-digital-14544507/
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  10. There’s no denying that email is a huge part of our lives. We receive lots of emails every day – whether its for work, from friends or even from that webshop you purchased from three months back. It is and remains a great way of getting a message across to your target audience without being too invasive. Because email marketing is so effective, it’s role has only become stronger in recent years, even with the rise in popularity of social channels such as Twitter, Facebook and LinkedIn. As a result, there are several great email marketing tools available to choose from, many of which cater to the creation, design, distribution and analysis of emails used in email marketing campaigns.
    https://mopinion.com/best-email-marketing-tools-software-solutions/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.