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  1. Surveys have gotten a bad name in the past due to the fact that the main ways of getting people to complete them were cold-calling and going from door-to-door. However, in today’s internet world, businesses can utilize surveys much more efficiently as they have become much easier to dispense and take. If you have a small business, surveys can provide concise and constructive feedback from your customers. Below are a few ways how survey tools can benefit your small business.
    http://philadelphia.cbslocal.com/2018/02/12/survey-tools-benefit-business/
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  2. Still haven’t cracked the code on growth hacking? Don’t worry, it’s probably every bit as mysterious to you as the next startup – so don’t get discouraged. While the term has been around for several years now (since 2010 to be exact), the concept has not yet fully been grasped by everyone. Put simply, growth hacking is the ‘art’ of carrying out rapid experiments across marketing channels and product development with one constant goal – growth. Those capable of achieving this growth using both low-cost solutions and more unconventional marketing methods are referred to as ‘growth hackers’. Want to learn more? Stay tuned for our ‘must-read’ growth hacking guides.
    https://mopinion.com/10-must-read-growth-hacking-guides/
    Tags: , , by eringilliam (2018-02-13)
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  3. A customer-centric approach has always been a fundamental strategy for business. However, lately it seems to have become more of an idyllic vision than a reality.

    Technology allows us to reach customers across the globe. But, it has simultaneously driven us further apart. Whereas businesses used to be in tune with their customers' every need, many corporations today have gained a reputation for being both out of touch with their customers, and slow to innovate.
    https://www.entrepreneur.com/article/308367/
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  4. Silicon Valley can at times seem like an idea factory, a Wonka Chocolate wonderland for inventing the future and disrupting the status quo. Belief in that idea has launched a thousand startups.

    So what if only a few reach the farther shore? That’s normal: new ventures and pursuit of the next big idea are a high-risk proposition. The next big idea rarely emerges fully formed.
    https://www.cmswire.com/customer-experience/looking-for-your-next-big-idea-ask-your-customers-and-really-listen/
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  5. As a product manager and usability expert, I work with both marketing and R&D teams to deliver a product that meets users’ needs and expectations and provides value.

    Our approach is to build a product with a strong base that offers most of the expected capacities considered important for our particular domain. Then we bake in the capability for customers to build what they need to adapt to their specific context.
    https://www.cmswire.com/customer-experience/put-voice-of-the-customer-feedback-into-action-with-the-usability-approach/
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  6. Of the 7.5 billion people in existence, nearly 51% have access to the internet. That amounts to around 4 billion people who – as a whole – conduct a whopping average of 1.2 trillion searches per year. In other words, competition for online traffic is FIERCE. Businesses are up against a huge pool of competitors and are therefore obliged to find innovative ways of winning over the attention of their target audience. One of the most popular ways of achieving this traffic is through the application of Search Engine Optimisation (SEO) tools.
    https://mopinion.com/top-29-search-engine-optimisation-seo-tools/
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  7. Customer Experience is now recognised as a profession – as I am sure many are bored with hearing me repeat over and over again! As with any profession, it is defined by a number of competencies, tools, techniques and methodologies that are recognised and practised by thousands of specialists around the world. It is a challenging profession for a variety of reasons – largely because it is not ‘black and white’. There is no one way of doing anything when it comes to Customer Experience. The art and skill of the Customer Experience Professional is knowing how to adapt and flex the tools, techniques and disciplines for any and every situation that faces them.
    http://www.customerexperienceupdate.com/customer-journeys/?open-article-id=6181085&article-title=customer-journey-management---it-s-not-just-about-the-mapping-&blog-domain=ijgolding.com&blog-title=ijgolding/
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  8. Personalization is a popular idea for brands and consumers alike. But few brands are able to deliver on customer expectations.

    Ernan Roman of ERDM conducts specialized VoC research to identify high impact CX strategies which generate significant increases in revenue. In this video, Ernan shares how to “crack the code” for personalization success.
    http://customerthink.com/powerful-personalization-how-to-provide-value-and-avoid-creepy/
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  9. Clive Watts talks to Paul Milligan about the new launch, ADDERLink INFINITY 100T, and how customer feedback is instrumental in driving Adder's product innovation.
    http://www.inavateonthenet.net/news/article/adder-how-customer-feedback-is-driving-product-innovation/
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  10. Voice of the customer (VOC) initiatives have gone mainstream. Unfortunately, too many companies doom their VOC programs from the start.

    The problem isn't that brands aren’t collecting feedback. In fact, companies are gathering more feedback from customers and visitors than ever before.

    The problem is that brands fail to realize the primary value of VOC data. Information culled via customer feedback is valuable because it creates internal alignment and provides insights that allow brands to execute quicker than the competition.
    https://www.cmswire.com/customer-experience/why-your-voice-of-the-customer-data-isnt-actionable-and-what-to-do-about-it/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.