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  1. When I think of user onboarding, I am always reminded of the famous ‘IKEA effect’. Those of you have endured the emotional rollercoaster that comes with assembling an IKEA wardrobe or nightstand, you might already have an idea of where I’m going with this. The IKEA effect is defined as the effect ‘where you assign more value to products that you’ve had a hand in creating’. In other words, for many of us the result is far more satisfying when we’ve successfully completed a task on our own. Those who have studied this effect even go as far as to say that ‘people become more attached simply because of their own efforts’. This is a good analogy when it comes to understanding the value of a good (better yet, successful) user onboarding process.
    https://mopinion.com/user-feedback-the-secret-to-successful-user-onboarding/
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  2. As an employer, you need to provide oodles of feedback to employees to ensure they know what they’re doing, what they’re supposed to be doing, what they’re doing well and what they could be doing better. Bad feedback from employees and customers alike provides a way to prevent little annoyances from becoming reasons for good people to leave you.
    http://www.customerexperienceupdate.com/?query=user%20feedback&open-article-id=8026285&article-title=bad-feedback-is-the-best-feedback--are-you-listening-for-it-&blog-domain=360connext.com&blog-title=360connext/
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  3. As shown in a research carried out by Capital One, only 9 percent of travelers will book a trip based on brand loyalty. Tough crowd, right? Absolutely, and the truth is, we’re all susceptible to it. In this industry, people are more inclined to just go with the cheapest option. This is why travel organisations have to be more tactical in attracting and engendering loyalty from their customers.

    More forward-thinking travel organisations are taking it one step further and setting themselves apart from the myriad of competitors out there and they’re doing this by way of personalised customer experiences – better known to travel marketers as ‘personalisation’.

    Here’s a closer look at personalisation in the travel industry and the power of intertwining this customer data with user feedback.
    https://mopinion.com/combining-customer-profiles-with-user-feedback/
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  4. Choosing the right user feedback software, or any type of software for that matter, is a very delicate process for many businesses. Typically, the team (or role) appointed to choosing the software will start by gathering key criteria that is considered important for the business. Then they must find a suitable vendor that meets that criteria and hope that the implementation process goes as smoothly as possible. On the surface this may seem like a fairly simple task, however, according to an IBM study, only 40% (less than half!) of IT projects meet schedule, budget and quality goals.
    https://mopinion.com/9-tips-for-choosing-the-right-user-feedback-software/
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  5. User personas are a challenging yet most important thing to understand when it comes to web designing. UX or user experience has been a debatable topic for quite long. While every app development company or UX designer has their own way or perception of user experience, there are some tested and fail-proof tips and ideas that will help you understand the user experience in a better way.
    https://customerthink.com/understanding-the-user-experience-tips-and-tricks/
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  6. All businesses need customer feedback, but unlike the online world, brick and mortar businesses very often won’t have a customer’s email address or mobile number to ask for it. Customers walk in the door and eat, buy something or avail of your services and then leave. As a business owner, you can ask them in person if they enjoyed the meal, had a good checkout experience or were satisfied with the haircut.
    https://customerthink.com/5-ways-to-capture-customer-feedback-in-physical-locations/
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  7. In a previous post I talked about the 'case of the missing users & customers in Scrum'. While there's a lot of focus (also thanks to DevOps) on 'shipping fast', we often forget that 'shipping fast' and 'building what the user needs' are two sides of the same coin. It's wonderful to ship fast. But without actively involving the user, it is nothing more than a technical exercise. How can we build good products if we never talk or see real-life users? In this post I offer 7 powerful ways to make this kind of interaction happen (directly and indirectly).
    https://blog.agilistic.nl/7-powerful-ways-to-get-feedback-from-users-in-scrum/
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  8. So you’ve started your company, you’ve been building like crazy, and you’ve just launched your first prototype. What’s the next step (after congratulating yourself, of course)? Well, sit back, watch, and—get ready to learn.

    As you see your first few users try out your product, you should be asking yourself (and them!) all kinds of questions: Were the assumptions on which you built the product correct? Do users find it captivating and valuable? What’s missing? What’s confusing? Often times, you’ll find that there are features that you thought were important to users that aren’t—and vice versa.

    So, once you launch your alpha, your beta, or really any major product or feature, use these methods for collecting great feedback.
    https://www.themuse.com/advice/tell-me-what-you-think-4-great-ways-to-get-user-feedback/
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  9. Do you collect user or customer feedback? If so, how are you using it to improve your website or online business? Reaching out to your visitors and asking them how they like your site and areas for improvement is one of the best ways to better your product or business.
    http://www.addthis.com/blog/2015/09/29/5-ways-to-collect-user-feedback-and-improve-your-website/#.Wv1xt0iFPIV/
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  10. In every meeting Jeff Bezos attends, there’s an empty chair among the C-suite employees and board members to represent the customer.

    The idea is to remind decision-makers that customers can’t speak at the meeting, but the company still has to prioritize them.

    For PMs at the drawing board, it’s easy to get lost in the numbers of usage behavior and statistics. They don’t look at the empty chair, but they still need to consider what the customer would think.

    With so much behavioral data out there, what’s the use in pestering the customer to ask for insight? PMs are afraid to contact their customers through email, NPS surveys, or in-app messaging, too worried they’ll annoy users or get skewed data since only their happiest or unhappiest customers will respond. Asking your users for feedback sounds like a great way to give the customer a seat at the table.
    https://www.appcues.com/blog/what-product-managers-forget-about-user-feedback/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.