tjeerdtraats: digital*

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  1. It’s 2020 and the world has completely turned on its head. Businesses have found themselves scrambling to adapt to the new regulations, searching for creative ways to maintain the same levels of efficiency with a remote workforce. This movement is so large scale, in fact, that Time magazine is calling it, ‘the world’s largest work from home project’. And what’s more, this way of working is likely here to stay for some time, even after the crisis is over.
    https://mopinion.com/rise-of-saas-increasingly-remote-workforce/
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  2. We hear companies throwing around common phrases like, ‘Customer centricity is at the heart of our organisation’ and ‘We’re very much in tune with the needs of our customers’. Not surprisingly, seeing as how according to a study carried out by Bain and company, 80% of organisations they surveyed believed that they were providing a superior customer experience to their customers. Meanwhile, just 8% of their customers shared this opinion. Only eight percent! This is a huge disconnect and gap in perception, one that is commonly referred to as the customer experience gap.
    https://mopinion.com/what-is-the-customer-experience-gap/
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  3. Online content and digital assets are present in every stage of the online customer journey—from awareness and promotion to purchasing and brand loyalty. Whether this content is used for marketing purposes or purely for design, it’s the flesh and bones that shape your whole brand identity. And that is precisely why it’s important to get yourself on the right track towards crafting a winning content strategy. The question is: how?
    https://blog.bynder.com/en/how-to-enhance-your-digital-content-with-online-feedback/
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  4. Conversational surveys such as Wizu massively improve the survey experience by offering a more engaging, interactive and personalised survey. In some ways conversational surveys are going back to the old-style face to face interviews by gaining deeper insight through conversations. However rather than deploying hundreds of interviewers armed with a clipboard, you can utilise one chatbot to conduct your surveys.
    https://www.mycustomer.com/community/blogs/wizu/5-reasons-to-be-using-conversational-surveys/
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  5. It’s no secret healthcare has improved with technology. I can schedule an appointment with my doctor, view my medical record, and fill a prescription all from an app on my phone. Robotics has changed the way surgery is completed. Human organs are being printed using 3D printers. However, with all these amazing steps towards healthcare of the future, we are missing one important factor: digital user experience.
    https://www.forbes.com/sites/danielnewman/2018/04/20/why-digital-transformation-in-healthcare-needs-to-prioritize-user-experience/#33f747124bb8/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.