tjeerdtraats: cx*

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  1. Managing a better user experience is critical to almost every business. After all, it is part of the way that a customer engages with your company and/or your brand. It's important to get it right so that the customer has a positive experience. Without a good experience, you can lose customers and that can hurt your bottom line in the long run.
    https://www.forbes.com/sites/forbestechcouncil/2018/07/24/12-ways-to-improve-a-customers-user-experience/#499a322a1fc7/
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  2. The success of your mobile app rests on multiple different factors; however, the most important factor is easily user experience (UX) design. Expectations for mobile interactions have grown, and as a result, UX design has become an essential part of the mobile app development process.
    http://customerthink.com/user-experience-best-practices-to-enhance-your-mobile-app-design/
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  3. Looking at customer experience (CX) and churn in the SaaS environment from a high level, there’s one theme that stands out from the mix: The fact that we live in what’s called a “switching economy.”

    The term, coined by economists, describes a current trend impacting switching brands because of dissatisfaction with their experience. It can be a major driver of customer churn—and it’s already creating an incredible economic deficit in the US.
    https://www.business2community.com/strategy/acing-omnichannel-support-in-saas-02098386/
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  4. User feedback is a tremendously valuable tool, one that allows you to continuously improve your enterprise mobile strategy and digital architecture. But before we get into the top ways to engage mobile users and elicit feedback—discussing what tools should you use and what questions you should ask in order to best elicit user feedback, first, you need to consider...
    https://www.propelics.com/top-ways-to-engage-mobile-users-and-elicit-feedback/
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  5. Understanding customers, discovering and managing their behaviours have been hot topics in marketing for a long time. However, customer experience is still a new notion to many.

    Today, different companies sell almost identical products at the same price level. This state of play creates a question. If the price and quality are almost the same, on which criterias do the consumers make their decisions?
    https://www.cxnetwork.com/cx-experience/articles/4-steps-for-creating-unique-customer-experiences/
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  6. Customer feedback is the best source we have for collecting the consumer insights we need to improve our businesses. Asking for feedback, analyzing it and implementing product/service fixes where necessary can make all the difference for building brand loyalty and achieving success.
    https://www.entrepreneur.com/article/315805/
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  7. Delivering strong customer experiences (CX) ties directly to your bottom line. According to a 2017 study by professional services company KPMG, customer experience leaders achieve higher revenue growth than customer experience laggards, with the top 25 CX leaders bringing in more than seven times that of CX laggards in one year alone.
    https://www.cmswire.com/customer-experience/5-customer-experience-trends-to-watch/
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  8. Admit it. We as consumers are a demanding bunch. We have high expectations of the brands around us – whether that’s simply knowing our preferences, tailoring our online journeys, individualizing communications, or providing quick and hassle-free customer support. Put simply, we want to be the apple of every business’ eye. If things don’t go our way, well….it won’t be long before we’re off looking for an alternative that will meet our expectations. This logic is precisely why personalization efforts are so critical to the success of businesses – especially in the digital era.
    https://www.abtasty.com/blog/how-customer-feedback-drives-personalization-efforts/
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  9. De Bijenkorf, a renowned retail brand within the Netherlands known for its premium and personal service in stores, has had an offline presence for almost 150 years. It sells products such as clothing, footwear, bedding, furniture, jewelry and much more. The Bijenkorf website is an extension of their offline presence which enables their brand to reach all of Holland and Belgium. De Bijenkorf’s online vision is to offer an online shopping experience that matches its premium standard provided to customers in stores.
    https://mopinion.com/customer-success-story-de-bijenkorf/
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  10. Whether you create your product for external clients, consumers, or internal users, your users will eventually see some version of your product. Maybe that’s a wireframe, a clickable prototype, an interactive prototype with dummy data, or a live product. New feature requests and change requests at any stage of development, especially after launch, are a fact of life for most products that have users.

    Sooner or later, change requests from different users will start to contradict each other, or become too difficult to implement. This may make you rethink your product’s purpose. Product teams, engineering teams, and other stakeholders need ways to make sense of that.
    https://www.brainleaf.com/blog/brainleaf-news/prioritize-user-feedback/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.