tjeerdtraats: customer-feedback*

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  1. Heaps of companies are shifting their focus to the online Voice of the Customer. In fact, many of these companies have been asking us how our solution differs from other feedback tools on the market. A sensible question actually, considering many tools look very similar to one another on the front-end. That’s why we’ve created an overview that hones in on the major differences between Mopinion and Usabilla.
    https://mopinion.com/usabilla-difference/
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  2. When I think of user onboarding, I am always reminded of the famous ‘IKEA effect’. Those of you have endured the emotional rollercoaster that comes with assembling an IKEA wardrobe or nightstand, you might already have an idea of where I’m going with this. The IKEA effect is defined as the effect ‘where you assign more value to products that you’ve had a hand in creating’. In other words, for many of us the result is far more satisfying when we’ve successfully completed a task on our own. Those who have studied this effect even go as far as to say that ‘people become more attached simply because of their own efforts’. This is a good analogy when it comes to understanding the value of a good (better yet, successful) user onboarding process.
    https://mopinion.com/user-feedback-the-secret-to-successful-user-onboarding/
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  3. As an employer, you need to provide oodles of feedback to employees to ensure they know what they’re doing, what they’re supposed to be doing, what they’re doing well and what they could be doing better. Bad feedback from employees and customers alike provides a way to prevent little annoyances from becoming reasons for good people to leave you.
    http://www.customerexperienceupdate.com/?query=user%20feedback&open-article-id=8026285&article-title=bad-feedback-is-the-best-feedback--are-you-listening-for-it-&blog-domain=360connext.com&blog-title=360connext/
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  4. As shown in a research carried out by Capital One, only 9 percent of travelers will book a trip based on brand loyalty. Tough crowd, right? Absolutely, and the truth is, we’re all susceptible to it. In this industry, people are more inclined to just go with the cheapest option. This is why travel organisations have to be more tactical in attracting and engendering loyalty from their customers.

    More forward-thinking travel organisations are taking it one step further and setting themselves apart from the myriad of competitors out there and they’re doing this by way of personalised customer experiences – better known to travel marketers as ‘personalisation’.

    Here’s a closer look at personalisation in the travel industry and the power of intertwining this customer data with user feedback.
    https://mopinion.com/combining-customer-profiles-with-user-feedback/
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  5. All businesses need customer feedback, but unlike the online world, brick and mortar businesses very often won’t have a customer’s email address or mobile number to ask for it. Customers walk in the door and eat, buy something or avail of your services and then leave. As a business owner, you can ask them in person if they enjoyed the meal, had a good checkout experience or were satisfied with the haircut.
    https://customerthink.com/5-ways-to-capture-customer-feedback-in-physical-locations/
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  6. Whether you create your product for external clients, consumers, or internal users, your users will eventually see some version of your product. Maybe that’s a wireframe, a clickable prototype, an interactive prototype with dummy data, or a live product. New feature requests and change requests at any stage of development, especially after launch, are a fact of life for most products that have users.

    Sooner or later, change requests from different users will start to contradict each other, or become too difficult to implement. This may make you rethink your product’s purpose. Product teams, engineering teams, and other stakeholders need ways to make sense of that.
    https://www.brainleaf.com/blog/brainleaf-news/prioritize-user-feedback/
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  7. “Last year was pretty hard, I’m not gonna lie,” says Peter Deng, Uber’s head of rider experience. But as part of new CEO Dara Khosrowshahi’s push to rebrand Uber around safety, Deng says, “we’ve seen the company shift to more listening.”

    That focus on hearing users’ concerns prompted today’s change. Have a bad Uber ride when you’re busy and you might neglect to rate the driver or accidentally rush through giving them 5 stars. Forcing users to wait until a ride ends to provide feedback deprives them of a sense of control, while decreasing the number of accurate data points Uber has to optimize its service.
    https://techcrunch.com/2018/05/14/uber-mid-ride-rating/
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  8. Having customers who are willing to give feedback about your product or service is a potential gold mine for your company and its growth. The important part is knowing when to listen to the customers and when and how to use their feedback to help your company become better. There are many different ways to accomplish this, and each one has a benefit. The input that you may need might depend on your company's current stage. It also could depend on the tools that you have to collect that information.
    https://www.forbes.com/sites/theyec/2018/05/07/11-founders-on-how-to-best-listen-to-customer-feedback/#572dd1ab49aa/
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  9. With more than 71 percent of businesses now advertising on social platforms, it’s safe to say that social media isn’t going to disappear anytime soon. However, in an office environment, are these methods of communication and interaction beneficial or not?
    http://www.adweek.com/digital/how-social-media-actually-boosts-efficiency-in-an-office-environment/
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  10. However, there are several ways that social marketing blunders can negatively impact your business.

    Most companies have a team dedicated to marketing on social media channels, so if you are a massage therapist who runs your whole social media marketing channels solo, these expert tips can help you find a more efficient way to manage your massage marketing plan online.

    Here are some common massage therapy social marketing mistakes you’ll want to avoid—and ways to correct them if you find yourself in a challenging situation.
    https://www.massagemag.com/common-social-media-mistakes-89182/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.