We are currently in the midst of a very unusual situation. The ongoing global crisis has left many companies searching for ways to attract new customers while also holding on to existing ones. This situation has – as a result – means that now is a more critical time than ever for these same companies to distinguish themselves from the competition. Just recently, we had a video call with CRO specialist Martin van Kranenburg to discuss conversion optimisation in 2020, how this will be affected and what businesses can do to stay ahead.
https://mopinion.com/why-feedback-is-essential-to-your-cro-strategy/
The very essence of a website's existence and success lies in its ability to optimize conversion rate – conversion optimization is both art and science that involves creativity as well as a systemized hypothesis. It is, in fact, a lot of fun and a game that gives marketers a sense of achievement and revenue to the business.
A few things should always be considered while planning to get the best possible CRO results – there is no alternative to agility! Regular iterations and improvements followed by testing and measuring results is a constant thing of CRO.
The following ten basics will set you on the path to healthy conversion optimization outcomes...
https://www.martechadvisor.com/articles/ux-and-cro/10step-strategy-to-drive-conversion-rate-optimization-for-a-website/
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