Gamification has become a popular tactic in web design since it first burst onto the digital scene over 10 years ago. It’s everywhere you look, both on- and off-screen, and nobody is denying that it can do wonders for conversions – but what about the wider impact of gamification on business and technology?
http://usabilitygeek.com/achieving-better-engagement-through-ux-the-secret-to-gamification/