tjeerdtraats: digital-marketing*

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  1. There are three core segments in e-commerce: marketplace, payments, and logistics. Of the three, payment is the most sensitive segment for the obvious reason that it handles your customer’s money and therefore, by extension, affects your bottom line.

    With that in mind, how do you figure out the types of payments you should accept and how to integrate that into your new online store? What kind of security would you need? And what about compliance with local regulations and standards?
    http://techwireasia.com/2018/04/what-you-need-to-know-about-payments-in-e-commerce/
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  2. The unrelenting evolution of technology shows no signs of abating.

    And nowhere is this more clearly evidenced than in ecommerce.

    Gone are the days when shoppers would meander online to determine if an online order was right for them.

    Today, technology is not only helping customers keep track of their purchases and giving them different options for paying, it's also fundamentally altering the ways in which those consumers interact with online retailers.
    https://www.manchestereveningnews.co.uk/business/business-news/manchester-ecommerce-ukfast-technology-digital-14544507/
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  3. There’s no denying that email is a huge part of our lives. We receive lots of emails every day – whether its for work, from friends or even from that webshop you purchased from three months back. It is and remains a great way of getting a message across to your target audience without being too invasive. Because email marketing is so effective, it’s role has only become stronger in recent years, even with the rise in popularity of social channels such as Twitter, Facebook and LinkedIn. As a result, there are several great email marketing tools available to choose from, many of which cater to the creation, design, distribution and analysis of emails used in email marketing campaigns.
    https://mopinion.com/best-email-marketing-tools-software-solutions/
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  4. The digital age has brought with it a horde of data. And coming from various sources and in large quantities, the availability of this data has created many new and insightful opportunities for digital marketers. Modern digital marketers are using data in a myriad of ways, such as gauging success (with Key Performance Indicators, or KPIs), driving improvement (e.g. campaign effectiveness or website usability) and boosting lead generation. However, this heavy reliance on intelligent marketing data necessitates an analysis solution, which comes in the form of dashboarding software.
    https://mopinion.com/kpi-dashboarding-software-digital-marketing-managers/
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