Every business I know of wants to increase sales and make more money.
In today’s technical and online environment, the only way to be successful is to have a steady flow of traffic to your website.
Because Google is a major source of traffic, ranking high in the search results is critical.
https://www.searchenginejournal.com/why-search-rankings-traffic-drop/264617/
Google AdWords, SEO, social media and email are just a few marketing campaign channels that businesses can use to drive visitors back to their website. And each of them has a price. So why are so many organizations willing to send visitors they are paying to acquire to a poorly converting landing page?
https://www.forbes.com/sites/forbesagencycouncil/2018/07/20/six-ways-to-optimize-your-landing-page-for-conversions/#46cd44ed37c3/