Ever looked around and noticed that almost everyone is glued to their mobile phones? Doesn’t matter if they’re checking a work email, shopping online, texting a friend or watching videos of cats…everyone is connected and making use of their smartphones on a daily basis. Just to give you an idea with what I mean by everyone, there are nearly 2.6 billion smartphone subscriptions around the globe and this number is expected to jump to 6.1 billion in 2020. Some day there might even be more smartphones than people!
https://mopinion.com/improve-mobile-experience-using-digital-feedback/
Due to these rising numbers, the in-app, or “mobile experience” is becoming increasingly more crucial to how your customers see your brand. Zenith’s Media Consumption Forecasts estimates that 71% of internet consumption is now mobile and this number is rising every year.
https://mopinion.com/improve-mobile-experience-using-digital-feedback/