eringilliam: user-feedback*

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  1. Considering it takes the average tech buyer nearly four to six months to make an online purchase and nearly three to four of those months consist of self-educating, inbound marketing is a very popular marketing method among technology companies.
    https://mopinion.com/improve-inbound-marketing-online-feedback/
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  2. Businesses now have all of the tools necessary to find out how people feel about their branding efforts. Social listening is a marketing strategy that allows companies to read and respond to customer feedback on social media. This gives them the opportunity to fine-tune their marketing efforts to help them achieve their goals.
    https://www.webpronews.com/social-listening-can-strengthen-online-marketing-strategy-2017-07/
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  3. Collecting customer feedback is crucial, but there’s more to capturing the voice of the customer (VoC) than compiling readily available data and dropping it into a spreadsheet.
    https://www.cmswire.com/customer-experience/voice-of-the-customer-decoded-4-tips-to-make-the-most-of-feedback/
    Tags: , , by eringilliam (2017-12-01)
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  4. At a time when many leading global financial institutions are still saddled with poor reputations dating from the financial crisis, Bank of America, one of the world’s largest commercial banks, has invested in building credibility with its customers by listening and responding to customer feedback in real-time.
    https://which-50.com/digital-feedback-powerful-builder-brand-trust-bank-america/
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  5. From a single blog to a full-blown website, any new digital marketing project goes through several iterations before launch. Each stage of the project presents an opportunity to discuss the plan, make changes, and get buy-in from the entire team. When clients skip this opportunity or fail to understand its importance, bad things happen.
    https://www.business2community.com/digital-marketing/need-provide-feedback-every-stage-project-01961070/
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  6. More forward-thinking travel organisations are taking it one step further and setting themselves apart from the myriad of competitors out there and they’re doing this by way of personalised customer experiences – better known to travel marketers as ‘personalisation’.
    https://mopinion.com/combining-customer-profiles-with-user-feedback/
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  7. Even the most loutish negative feedback from a customer should be utilised as an opportunity to improve your customer service; pinpoint the problem area and improve the product or service that you are offering. Moreover such feedback may even be valuable in making amendments to your business model. Negative feedback should be looked at as free suggestions to rectify faults in the products or services offered. If handled in the correct manner, it could drastically alter a customer’s opinion on your company and boost your business.
    http://customerthink.com/how-to-handle-negative-feedback-here-is-a-simple-5-step-approach/
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  8. Business owners need to learn how to handle their customers well. Customer feedback and reviews in any business can either break or make a business. Online platforms like Amazon where numerous reviews are made by customers that have used various products also use customer feedback and reviews.

    The feedback received benefits both the customers and the seller. It is very important for sellers to know what their customers are saying about their products which play a great role in the growth and expansion of a business.
    http://techniblogic.com/3-tips-helping-get-great-customer-feedback-amazon/
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  9. Shopping cart abandonment is an occurrence that plagues many retailers and webshops all over the world on a daily basis. By definition, shopping cart abandonment is when a potential customer starts the checkout process for an order online but drops off before completing the purchase. You will probably all agree with me when I say that the thought of the customer getting all the way to the shopping cart only to leave empty-handed is a very troublesome one, which is why it’s important to take action and stop it.
    https://mopinion.com/5-user-experience-ux-strategies-to-reduce-shopping-cart-abandonment/
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  10. Customer feedback is essential to improving your product, your delivery, and even your fundamental understanding of your users. Most companies know this, but struggle to gather enough good feedback, beyond the occasional survey, to act on. Why? It could be as simple as the fact that many companies don’t actually ask for feedback. Those that do often make it hard for users to provide feedback.
    https://www.zendesk.com/blog/customer-feedback-forms/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.