eringilliam: ecommerce*

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  1. The ecommerce industry has experienced a tremendous amount of growth in the past decade. Having jumped from 3.5% of all retail sales in 2008 to nearly 11.9% in 2018, this growth – in combination with a (still) relatively low market share – represents a huge opportunity for more innovative ecommerce companies looking to overtake their traditional counterparts.

    However, in order to latch on to the ‘growth train’, these same ecommerce companies (and therefore, ecommerce managers) are going to have to put their best foot forward. In other words, they’ll need to be sure that they are providing a first-rate online customer experience. And the best way to do this is to start listening to the voice of the customer. After all, your customers can be your best resource in terms of understanding what you’re doing wrong (or right!) on your website or mobile app. So allow me to introduce you to online feedback…
    https://mopinion.com/online-feedback-ecommerce-managers/
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  2. Customer experience surveys are a vital part of every business strategy, intended to provide valuable feedback for e-commerce businesses, but difficult to master.

    The trick to customer experience surveys and getting people to actually fill them out is to know their purpose, vary the question types, ask questions clearly and consistently, automate wherever possible and offer an incentive.
    https://www.business2community.com/brandviews/xsellco/customer-experience-surveys-need-actionable-feedback-02042312/
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  3. Is your webshop built using Lightspeed’s ecommerce software? Then we’ve got great news for you. All-in-one feedback analytics software Mopinion and ecommerce software provider & global leader in Point-of-Sale systems, Lightspeed have joined forces. The result? A new app integration in the Lightspeed app store which enables Lightspeed webshops tMopinion software now available in Lightspeed app store o easily capture feedback from their online visitors using easy-to-install, customisable feedback forms. The webshops also have access to advanced reporting and analysis capabilities that will provide them with the insights they need to improve overall performance and the user experience of their webshop.
    https://mopinion.com/mopinion-software-lightspeed-app-store/
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  4. People trust people, not brands, as the saying goes—and the rise of user-generated content in e-commerce is fast outranking all other forms of marketing when it comes to influencing purchase decisions.

    User-generated content (UGC) is one of the most useful forms of free marketing that an e-commerce business could ask for: authentic, trustworthy content created by fans and influencers, sharing reviews, images and videos of your product online.
    https://www.business2community.com/brandviews/xsellco/user-generated-content-important-e-commerce-02007937/
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  5. Just as quickly as January passed us by, many great articles and studies were published that brought great insights about the Customer Experience (CX) that you and your company can use to try and get a foot up on your competitors.

    Let’s look at some of the great CX stories that caught our eye this past month:
    https://www.iperceptions.com/blog/customer-centric-roundup-january-2018/
    Tags: , , by eringilliam (2018-02-05)
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  6. Customer feedback is very important for the companies to grow. Feedback if utilized properly is something which can help a company to touch the skies. Every e-commerce owner knows the importance of customer feedback.

    Feedback if taken positively can help a company to improve them and keep their customers happy. Customer feedback helps the businessmen know what their lacking points are and how to make them better.

    So, every company should focus on collecting customer feedback in order to keep them happy and grow in this competitive world.
    https://landerapp.com/blog/customer-feedback-2/
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  7. According to Econsultancy’s Ecommerce Performance report, which is based on a survey of more than 400 ecommerce professionals, a culture of testing and experimentation is one of the key ways brands can optimise performance to reach true innovation.

    But are ecommerce marketers reaching experimentation maturity? Here are a few key charts from the report, with further insight into what they tell us.
    https://econsultancy.com/blog/69741-just-half-of-ecommerce-companies-do-regular-usability-testing-but-60-planning-conversational-commerce/
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  8. It’s quite evident that the online buying process is no longer a linear one. Consumers are entering eCommerce websites from a myriad of different devices and online channels. And in the midst of all this chaos, your business needs to find a way to reel these consumers in as well as nurture them once they’ve entered your website.
    https://mopinion.com/optimising-the-online-customer-journey-for-ecommerce-websites/
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  9. Virtually every business owner will tell you that having satisfied customers is a blessing, while dissatisfied customers are a curse. As entrepreneurs we have to deal with both.
    https://www.entrepreneur.com/article/289263/
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  10. Email, social media and eCommerce. Smartphone, tablet, laptop and addressable TV. Today, the average person will interact with up to seven screens on any given day.

    For marketers and businesses trying to reach customers, that means seven opportunities for a message to get lost in translation, seven windows for the customer to see a redundant message and lose interest, and seven screens for the marketer to lose track of their customer.
    https://www.equities.com/news/why-is-customer-journey-tracking-so-difficult/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.