eringilliam: customer-experience*

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  1. How do you give your customers a personalised, positive experience with every interaction, while also optimising operational performance for the best business results? It’s something that even the most technologically advanced organisations struggle with. But working with Verint, a global leader in Workforce Engagement capabilities, we’ve come up with a way to make it easier.

    With that, here are three reasons to opt for a converged customer and workforce experience:
    https://www.tahawultech.com/insight/three-reasons-to-opt-for-a-converged-customer-and-workforce-experience/
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  2. Companies are obsessed with providing the best possible customer experience and for good reason. When something goes wrong along that journey–necessitating a call to customer service–getting the customer quickly back on track is critical to minimizing the impact on the experience. Companies are especially interested in how these interactions go and hunger for data to help ensure the best possible customer journey.

    Enter customer surveys. Done correctly, questioning customers about their service interaction is a great opportunity to gauge customer disposition and to correct service issues. Done poorly, surveys fall short of collecting actionable data and ultimately have a negative impact on customer experience.
    https://customerthink.com/are-your-customers-suffering-from-satisfaction-survey-fatigue/
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  3. What can marketers expect for 2019 – new year, same customers… the same, but different? In a marketing climate cluttered with data perspectives, too much is getting lost in the mix, including a focus on CX.
    https://www.marketingmag.com.au/hubs-c/sponsored-sas-blending-data-cx/
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  4. For modern business owners, tracking their customer and related experiences is really crucial to stay a step ahead of the competition. As the market says, customer experience (CX) is the key driver of any businesses’ success. With technological advancements, the business domain is now gifted with social media analytics as-well-as tailored software that track customer experience across multiple channels. In this article, we will be discussing how your small business can utilize these customer experience analytics and drive home your business-critical customers.
    http://customerthink.com/tracking-customer-experience-analytics-helps-small-businesses/
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  5. Alpharooms is one of the UK’s leading websites for discount hotels and flights, offering deals to over 220,000 properties around the world. Online travel bookings has largely become a commoditised marketplace that relies heavily on paid acquisition. Therefore price becomes a major factor in winning business – but in a market this big, no one can win on price all the time. Consequently, businesses need to generate value outside price and deliver a superior customer experience if they want to win market share.
    https://mopinion.com/alpharooms-selects-mopinion-to-help-aid-in-customer-experience-initiatives/
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  6. While it may just sound like a tech buzzword, digital transformation is so much more than that. The digital transformation is a complex and sometimes even daunting process that impacts multiple aspects of your business – all with the goal of creating efficient digital operations. And this process involves not only meeting the demands of changing technology, but also working in a way that adapts to these changes. Is your organisation struggling to keep up? Then keep reading…
    https://mopinion.com/10-must-read-guides-to-digital-transformation/
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  7. If you are not focused on receiving and using customer feedback, you are missing out on an amazing growth tool. Gathering customer feedback throughout the entire customer journey is of great importance to the buyer life cycle, marketing campaigns and the entire customer experience. As focuses shift to improving this experience, continuous feedback will be required.

    According to a recent study, 86% of buyers will pay more for a better customer experience. And by 2020, customer experience will overtake price and product as the key brand differentiator. How do you get the best experience? By listening to the customer, of course.
    https://www.forbes.com/sites/danielnewman/2018/04/10/want-better-customer-experience-combine-crm-and-customer-feedback/#1211312b3fbb/
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  8. Come to think of it. Customers are on a journey. From the moment they first learned about you to their first purchase, every step leads to a path. As a marketer, it’s your responsibility to drive them to your desired path – the conversion path.

    Personalizing customer journey leads to better customer experiences since everything you send them is relevant to their specific needs. As a result, you get better email marketing performance. In fact, 96% of organizations believe that email personalization can improve email marketing performance. And the open rate for emails with a personalized message was 18.8%, as compared to 13.1% without any personalization.

    So, be sure your email marketing software makes it easy for you to personalize customer journey, and then follow these tips!
    https://customerthink.com/5-ways-to-personalize-customer-journey-for-improved-relevance/
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  9. With the explosion of social media feedback tools, there are now countless ways your customers can rate you what happened during their experience and how they feel about your organization, products and services.

    Customer feedback is not a new concept. It is now much easier for the everyday customer to applaud your efforts – or voice their concerns – of your organization. The tools we use today are different and more democratized.

    So here’s the question: what is your organization doing with that real-time customer feedback? And, more consciously, are you using those ideas, thoughts and suggestions to strengthen their experience with your organization? Are you using your customer’s feedback to spark innovation within your organization?

    Here are five actionable items that can help you start using customer feedback to drive performance and innovation for your organization.
    http://www.jbsa.mil/News/News/Article/1482219/five-ways-to-use-feedback-to-strengthen-your-customers-experience/
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  10. First, improve your customer’s experience – to help you attract customers, keep customers, generate solid business results, and maintain a positive reputation for service.

    Second, build a strong and sustainable culture that provides a great place to work, for everyone who works in or with your organization.

    Today, these outcomes are becoming more difficult to achieve, and more important because of six trends, six big changes that are disrupting the expectations of customers and the delivery of great customer experiences.
    http://customerthink.com/the-six-disruptors-of-customer-experience/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.