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  1. When you are starting a business, creating relationships and receiving expert advice is key. Many organizations, such as the Small Giants Community and Vistage, provide entrepreneurs with these networking and mentorship opportunities. But the cost can be steep – sometimes thousands of dollars every year.
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  2. Some companies employ a single person responsible for their content marketing campaigns. There are some advantages to this, including maintaining absolute control and mastering a singular voice and vision. But if only one person is working on the content, you’ll miss out on the benefits of collaboration.

    Content collaboration is just what it sounds like; you’ll have multiple people working together on a single piece of content, usually for your brand. It can involve people from within your organization, outside influencers, or even competitors, in some cases....
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