Some companies employ a single person responsible for their content marketing campaigns. There are some advantages to this, including maintaining absolute control and mastering a singular voice and vision. But if only one person is working on the content, you’ll miss out on the benefits of collaboration.
Content collaboration is just what it sounds like; you’ll have multiple people working together on a single piece of content, usually for your brand. It can involve people from within your organization, outside influencers, or even competitors, in some cases....
https://www.forbes.com/sites/jaysondemers/2017/09/17/8-ideas-for-collaborative-content-marketing/#14ef16947224/
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