Some companies employ a single person responsible for their content marketing campaigns. There are some advantages to this, including maintaining absolute control and mastering a singular voice and vision. But if only one person is working on the content, youll miss out on the benefits of collaboration.
Content collaboration is just what it sounds like; youll have multiple people working together on a single piece of content, usually for your brand. It can involve people from within your organization, outside influencers, or even competitors, in some cases....
Voting 0
