eringilliam

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  1. The fundamental responsibility of a Product Manager is to be the company’s leading expert on the customer. In fact, Product Managers often act as mediators between their customers and design teams to identify where their product or service is lagging and ensure that the underlying needs for their online customer are aligned with their service or product offering. Online feedback serves as a great way for connecting product performance and customer expectations.
    https://mopinion.com/product-managers-collecting-online-feedback/
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  2. The ecommerce industry has experienced a tremendous amount of growth in the past decade. Having jumped from 3.5% of all retail sales in 2008 to nearly 11.9% in 2018, this growth – in combination with a (still) relatively low market share – represents a huge opportunity for more innovative ecommerce companies looking to overtake their traditional counterparts.

    However, in order to latch on to the ‘growth train’, these same ecommerce companies (and therefore, ecommerce managers) are going to have to put their best foot forward. In other words, they’ll need to be sure that they are providing a first-rate online customer experience. And the best way to do this is to start listening to the voice of the customer. After all, your customers can be your best resource in terms of understanding what you’re doing wrong (or right!) on your website or mobile app. So allow me to introduce you to online feedback…
    https://mopinion.com/online-feedback-ecommerce-managers/
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  3. Go with your gut is an old adage that we throw around quite often in the English language. It means follow your intuition or instincts (based on your “gut” feeling). However, when we apply this expression to business world, it isn’t always fitting, much less advisable – especially when it comes to A/B testing. Used to test multiple variations of a web page or app screen, A/B Testing is one of the most popular methods for improving conversion rates. According to eConsultancy, approximately 61 percent of companies carry out less than five tests every month. However, what many of these companies miss in their testing strategies is a concrete way of constructing hypotheses for future A/B testing. Thankfully, there is online customer feedback…
    https://mopinion.com/optimise-ab-testing-online-customer-feedback/
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  4. Most companies are now well aware of the importance of customer feedback. It is what helps you improve your services constantly, making business growth almost inevitable. The puzzle is how to collect it nowadays. Gathering data and going through it is hard work. Not to mention, websites like Trip Advisor often publish your customers’ opinions in less time than you had to gather them. That is why some companies have specialised in feedback generation. This article shows you three simple ways to gather customer feedback and dramatically improve your services.
    https://www.restoconnection.com/customer-feedback-apps/
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  5. If you’re using WordPress to power your site, the good news is there’s a number of clever techniques and tools you can use to generate customer feedback.

    Collecting customer feedback on your website is one of the most effective means of quickly identifying areas of your site which need improvement, with the goal of increasing traffic levels, sales and repeat visitation across your site.
    https://cyberchimps.com/use-customer-feedback-improve-wordpress-site/
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  6. As a product manager, you need customer feedback at every stage of the product development lifecycle to inform your product decisions and help you establish a foolproof product strategy.

    Before you even have customers, feedback can be incredibly valuable to you. Before a single line of code is written, feedback from real people can help you validate your concept, size up the market, and estimate potential demand. Before shipping your product, feedback can validate whether you’re actually solving the problems you set out to solve and help ensure your product positioning and messaging are effective. As soon as your product has been released out into the wild, customer feedback can help you not only find bugs and technical issues, but also navigate those difficult “what should we build now?” decisions and prioritize your product roadmap as effectively as possible.
    https://www.productplan.com/customer-feedback-new-product/
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  7. Other generations think that millennials are entitled teenagers who want everything instantly. However, businesses, in particular, need to change that perspective. Millennials are powerful especially in the world of social media. They are also now the largest consumer in the world with approximately $200 billion annual revenue.

    Satisfying Millennials With Social Media

    In this age and technology, it is important for companies to note that social media is changing how the world of business works. According to Microsoft’s 2016 State of Global Customer Service report, 64 percent of millennials think that social media is a very effective way to solve customer problems. It is no doubt, therefore, that 52 percent of the said generation uses this platform in looking for solutions to their queries.
    https://customerthink.com/why-millennials-customer-satisfaction-level-matters-in-the-age-of-tech/
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  8. The business climate is changing fast, regardless of what sceptics say. To adapt to the new environment, businesses across all sectors need to understand the magnitude of the shifts taking place. They may seem small and incremental right now, but would you know when a critical mass is reached? And would you know well enough in advance to plan for it?

    Just think of climate change as an analogy and the City of Cape Town as an example of how catastrophic the results can be when you don’t pay attention to the small changes, or wait and act when it’s already too late.
    http://www.marklives.com/2018/04/the-cx-files-the-cx-metrics-that-matter-most-to-customers/
    Tags: , , by eringilliam (2018-04-13)
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  9. If you are not focused on receiving and using customer feedback, you are missing out on an amazing growth tool. Gathering customer feedback throughout the entire customer journey is of great importance to the buyer life cycle, marketing campaigns and the entire customer experience. As focuses shift to improving this experience, continuous feedback will be required.

    According to a recent study, 86% of buyers will pay more for a better customer experience. And by 2020, customer experience will overtake price and product as the key brand differentiator. How do you get the best experience? By listening to the customer, of course.
    https://www.forbes.com/sites/danielnewman/2018/04/10/want-better-customer-experience-combine-crm-and-customer-feedback/#1211312b3fbb/
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  10. We are proud to announce the release of a new mobile feedback SDK for companies collecting customer feedback in iOS and Android apps. This innovative solution will continue to provide marketers with an easy way of gathering powerful feedback within their native apps, only now with more customisation options, a wider range of targeting features based on in-app user behaviour and more advanced analysis capabilities.
    https://mopinion.com/mopinion-releases-new-mobile-sdk-in-app-feedback/
    Tags: , , , , , by eringilliam (2018-04-12)
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.