eringilliam

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  1. Considering it takes the average tech buyer nearly four to six months to make an online purchase and nearly three to four of those months consist of self-educating, inbound marketing is a very popular marketing method among technology companies.
    https://mopinion.com/improve-inbound-marketing-online-feedback/
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  2. Businesses now have all of the tools necessary to find out how people feel about their branding efforts. Social listening is a marketing strategy that allows companies to read and respond to customer feedback on social media. This gives them the opportunity to fine-tune their marketing efforts to help them achieve their goals.
    https://www.webpronews.com/social-listening-can-strengthen-online-marketing-strategy-2017-07/
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  3. Collecting customer feedback is crucial, but there’s more to capturing the voice of the customer (VoC) than compiling readily available data and dropping it into a spreadsheet.
    https://www.cmswire.com/customer-experience/voice-of-the-customer-decoded-4-tips-to-make-the-most-of-feedback/
    Tags: , , by eringilliam (2017-12-01)
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  4. At a time when many leading global financial institutions are still saddled with poor reputations dating from the financial crisis, Bank of America, one of the world’s largest commercial banks, has invested in building credibility with its customers by listening and responding to customer feedback in real-time.
    https://which-50.com/digital-feedback-powerful-builder-brand-trust-bank-america/
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  5. From a single blog to a full-blown website, any new digital marketing project goes through several iterations before launch. Each stage of the project presents an opportunity to discuss the plan, make changes, and get buy-in from the entire team. When clients skip this opportunity or fail to understand its importance, bad things happen.
    https://www.business2community.com/digital-marketing/need-provide-feedback-every-stage-project-01961070/
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  6. In our transactional world of fickle customers, how do we snag the prize - aka customer loyalty? It turns out that cracking the code is easier than you may think. Just follow this four-step approach, and you’re sure to create wild raving fans
    https://www.freep.com/story/money/business/columnists/josh-linkner/2017/11/18/how-create-kind-customer-loyalty-you-crave/874471001/
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  7. Today’s businesses no longer compete on product, price and advertising space alone. The experience they provide to customers has become a leading differentiator, and deterrent, in purchase decisions.
    https://martechseries.com/mts-insights/guest-authors/understanding-customer-sentiment-scale-secret-digital-maturity/
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  8. It used to be that retailers couldn’t wait to hear the unmistakable sound that said the holidays had arrived — ringing cash registers. Today’s businesses are adapting to the new signs of the holiday season — digital clicks and online carts. Black Friday, the most joyous of all shopping days in the year for retailers and customers alike, still tops the list of sales spikes for the year, followed closely by its relatively new cousin Cyber Monday.
    https://www.forbes.com/sites/forbescommunicationscouncil/2017/11/28/five-digital-marketing-trends-for-the-2017-holiday-season/#54cb1dd4777f/
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  9. More forward-thinking travel organisations are taking it one step further and setting themselves apart from the myriad of competitors out there and they’re doing this by way of personalised customer experiences – better known to travel marketers as ‘personalisation’.
    https://mopinion.com/combining-customer-profiles-with-user-feedback/
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  10. Even the most loutish negative feedback from a customer should be utilised as an opportunity to improve your customer service; pinpoint the problem area and improve the product or service that you are offering. Moreover such feedback may even be valuable in making amendments to your business model. Negative feedback should be looked at as free suggestions to rectify faults in the products or services offered. If handled in the correct manner, it could drastically alter a customer’s opinion on your company and boost your business.
    http://customerthink.com/how-to-handle-negative-feedback-here-is-a-simple-5-step-approach/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.