eringilliam: analytics*

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  1. What can marketers expect for 2019 – new year, same customers… the same, but different? In a marketing climate cluttered with data perspectives, too much is getting lost in the mix, including a focus on CX.
    https://www.marketingmag.com.au/hubs-c/sponsored-sas-blending-data-cx/
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  2. For modern business owners, tracking their customer and related experiences is really crucial to stay a step ahead of the competition. As the market says, customer experience (CX) is the key driver of any businesses’ success. With technological advancements, the business domain is now gifted with social media analytics as-well-as tailored software that track customer experience across multiple channels. In this article, we will be discussing how your small business can utilize these customer experience analytics and drive home your business-critical customers.
    http://customerthink.com/tracking-customer-experience-analytics-helps-small-businesses/
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  3. We have some exciting news for all of the Google Analytics geeks out there! Mopinion has just launched a new Google Analytics (GA) integration that will enable Mopinion users to track and analyse feedback form results (such as scores and feedback categories) combined with user behaviour directly from GA – and this time, without the hassle of setting up these events manually.
    https://mopinion.com/customer-feedback-google-analytics-integration/
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  4. In today's ever-evolving hospitality industry, what makes a great marketing strategy? One thing remains certain. In the hospitality industry, succeeding in marketing requires knowing your guests. And the best way to know your guests is via actionable, data-based insights geared towards guest engagement and satisfaction.

    So the question evolves. How do you best map out and utilize the information gathered about guests to maximize ROI?
    https://www.hospitalitynet.org/opinion/4087591.html/
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  5. The customer experience is one of the most important factors in determining whether a first-time purchase becomes repeated, long-term business. That’s particularly true for B2B companies in the tech and energy spaces, where new, satisfied customers can go on to represent loyal and lucrative relationships.

    As competition increases because of quicker shipping, more affordable or accessible material and the increasing role the internet plays in most business interactions, companies need to understand how to collect, quantify and act upon customer feedback if they want to be successful.
    https://www.forbes.com/sites/forbestechcouncil/2018/02/22/how-to-quantify-and-utilize-customer-feedback/
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  6. A customer journey map is a deliverable created by UX designers (or with the input of UX designers) as a way of helping businesses better understand their users’ needs. By mapping the user journey of a product or service across all their touchpoints, we can learn not only where our UX is falling short, but how we can optimize these journeys for more conversions (usually by removing friction).
    https://www.sitepoint.com/boost-ux-with-analytics-and-customer-journey-mapping/
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  7. The following is a short extract from our book, Researching UX: Analytics, written by Luke Hay. It’s the ultimate guide to using analytics for improved user experience. SitePoint Premium members get access with their membership, or you can buy a copy in stores worldwide.

    To understand why your users behave the way they do, you first need to get to know them. You may make assumptions about who those users are, but you should be constantly challenging those assumptions, or at least be backing them up with facts...
    https://www.sitepoint.com/getting-to-know-your-users-with-analytics/
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  8. When people mull over “cutting the cable” and switching to streaming or slinging their home entertainment, they tend to fall into two camps: those who understand the new technologies (or trust their tech-savvy offspring) and those who haven’t a clue and just stick with what they have.

    In business, there is a similar technology “comfort” divide, and banks are no exception. There is one key difference between the consumer and business worlds, however. At home, it doesn’t matter too much, relatively speaking, if you just stick with cable. In business, increasingly, the ability to effectively assimilate new technology is mission critical, and perhaps even existential.
    http://www.bankingexchange.com/news-feed/item/7111-how-to-get-tech?Itemid=101/
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  9. How the advancements in several third platform technologies, innovation accelerators and other technologies – and their convergence – drive next generation applications and why and where it matters. For years many of us have been paying attention to the ways that several technological realities such as IoT, big data and artificial intelligence (AI) are impacting organizations across numerous industries, applications and areas.

    When we looked at the several technologies in the SMAC stack (social, mobile, analytics and cloud) or IDC’s core 3rd platform technologies we looked at them separately but also in their combinations and interlinked value as they powered new next generation applications. It seemed pretty obvious that cloud services, big data/analytics, mobility (mobile devices, apps and broadband) and social (business) were fully intertwined ever since we started writing about that third platform, which IDC presented back in 2011.
    https://www.i-scoop.eu/iot-2018-1/iot-ai-big-data-analytics/
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  10. How the advancements in several third platform technologies, innovation accelerators and other technologies – and their convergence – drive next generation applications and why and where it matters.

    For years many of us have been paying attention to the ways that several technological realities such as the Internet of Things, big data and artificial intelligence (AI) are impacting organizations across numerous industries, applications and areas.
    https://www.i-scoop.eu/convergence-ai-iot-big-data-analytics/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.