In today's ever-evolving hospitality industry, what makes a great marketing strategy? One thing remains certain. In the hospitality industry, succeeding in marketing requires knowing your guests. And the best way to know your guests is via actionable, data-based insights geared towards guest engagement and satisfaction.
So the question evolves. How do you best map out and utilize the information gathered about guests to maximize ROI?
https://www.hospitalitynet.org/opinion/4087591.html/
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