Mopinion is proud to announce the launch of its very own survey marketplace! It’s the perfect way to learn more about the ingredients needed to create and employ powerful online surveys. Choose from one of our eight survey template categories and access nearly thirty live template examples, a list of benefits for each survey, and advice on which questions to use.
https://marketplace.mopinion.com/survey-templates/
Everybody who conducts surveys and collects customer feedback with the objective of measuring or improving Loyalty or Customer Satisfaction will at least consider “identifying drivers”, if not executing a method to do so. There are many ways to identify the drivers of an outcome metric such as Loyalty or CSAT. Some are more common, some less, and there are many varying schools of thought on how to implement techniques. What’s the right way of doing it? It all depends. It depends on the business objective, the need for information, and how the findings will be used.
http://customerthink.com/what-drives-loyalty-really-do-you-want-a-car-with-four-wheels-or-good-service/
Stories are a better way to learn a customer's true experience, and the value they received. Of course, you can ask for examples on your surveys. But nothing replaces a conversation where you can go deep. Probe through dialogue. Gather real insights rather than platitudes.
https://www.inc.com/stephen-shapiro/how-to-know-if-your-customers-are-really-satisfied.html/
Surveys are ubiquitous. Customers have grown accustomed to seeing survey links at the bottom of receipts and receiving survey invitations by email. The good news about the proliferation of surveys is that it shows more companies are taking customer experience (CX) seriously.
The bad news: customers are apt to experience “survey fatigue”—and less likely to respond to survey requests.
You can combat survey fatigue by designing smart surveys that capture meaningful CX feedback from your customers. Our list of five survey mistakes will help you avoid common pitfalls and grow your response rates.
https://customerthink.com/avoid-these-5-survey-mistakes-to-gain-more-cx-feedback/
Forrester recently published a paper on the future of customer experience measurement and they didn’t mince words with comments like:
• “CX leaders told us that their response rates are declining, especially among younger customers”
• “Today’s empowered customers reject old-school CX surveys”
• “Even companies that have an advanced CX measurement program need to innovate further to remain relevant and effective.”
They have some great examples embedded in the paper, but I’m starting to hear some variation of, “OK. I’m on board with what Forrester is saying, but specifically, what do I need to do to get more feedback and more thoughtful feedback?”
Here’s how I’m seeing Forrester’s concepts applied successfully:
http://customerthink.com/the-future-of-customer-experience-measurement/
When the topic of customer satisfaction arises, the modern mindset leaps immediately to the traditional retail realm of B2C relationships and starts compiling all the exciting new ways to keep track of, as well as boost their success. Yet, this same mindset is becoming increasingly essential in the world of B2B, since a customer-focused approach dictates the long-term success and the quality of relationships built in both B2B and B2C. You may not create a standard questionnaire or stick to a classic social media scheme to delve deeper into the minds of your customers, but B2B is in dire need of redirecting their focus to their customer pool.
https://customerthink.com/how-to-measure-b2b-customer-satisfaction/
If you’re running a business that deals with customers, which is every business, customer feedback is critical. Feedback gives you an idea of how satisfied your customers are with your products and services. Additionally, with the right services you can also figure out how to improvements to your products and services by leveraging the feedback you are gathering from your consumers.
So let’s take a look at seven (7) key methods you can use to get customer feedback and grow your business.
https://www.besttechie.com/7-best-ways-gather-customer-feedback/
If you’re not actively gathering customer feedback—and acting on this feedback—you’re losing out. Why? The happier you make your customers, the more likely it is that you’ll retain them. Bearing in mind that it’s six to seven times more expensive to acquire a new customer than it is to retain an existing one, I’d say you should definitely invest your time and effort into making the most of your customer feedback.
https://www.allbusiness.com/5-ways-customer-feedback-can-help-beat-competition-115931-1.html/
The customer experience is one of the most important factors in determining whether a first-time purchase becomes repeated, long-term business. That’s particularly true for B2B companies in the tech and energy spaces, where new, satisfied customers can go on to represent loyal and lucrative relationships.
As competition increases because of quicker shipping, more affordable or accessible material and the increasing role the internet plays in most business interactions, companies need to understand how to collect, quantify and act upon customer feedback if they want to be successful.
https://www.forbes.com/sites/forbestechcouncil/2018/02/22/how-to-quantify-and-utilize-customer-feedback/
Customer feedback guides and informs your decision making and influences your product roadmap. It’s also essential for measuring customer satisfaction among your current customers.
Getting a handle on how customers view your product, support, and company is invaluable. Today we’re going to look at the best ways you can gather insights from current and prospective customers who visit your site.
https://www.helpscout.net/blog/customer-feedback/
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