eringilliam: surveys*

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  1. The customer experience is one of the most important factors in determining whether a first-time purchase becomes repeated, long-term business. That’s particularly true for B2B companies in the tech and energy spaces, where new, satisfied customers can go on to represent loyal and lucrative relationships.

    As competition increases because of quicker shipping, more affordable or accessible material and the increasing role the internet plays in most business interactions, companies need to understand how to collect, quantify and act upon customer feedback if they want to be successful.
    https://www.forbes.com/sites/forbestechcouncil/2018/02/22/how-to-quantify-and-utilize-customer-feedback/
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  2. Customer feedback guides and informs your decision making and influences your product roadmap. It’s also essential for measuring customer satisfaction among your current customers.

    Getting a handle on how customers view your product, support, and company is invaluable. Today we’re going to look at the best ways you can gather insights from current and prospective customers who visit your site.
    https://www.helpscout.net/blog/customer-feedback/
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  3. In a previous article, we introduced three different ways in which you can collect mobile feedback (in-app): Webviews, APIs and SDKs. We explained that each of these methods have their own strengths and weaknesses. From implementation requirements to technical know-how and from internet limitations to performance (once implemented), we just about covered it all. However, now we want to take an even closer look at one method in particular, which happens to be very much on the rise especially in the area of Analytics: mobile SDKs.
    https://mopinion.com/mobile-app-feedback-surveys-sdk/
    Tags: , , , by eringilliam (2018-02-19)
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  4. Small businesses are losing ground to larger corporations – not in employment, but in revenues. When the Census was taken in 2001, businesses with fewer than 500 employees contributed more than half of GDP (50.5%). However, only nine years later, that contribution had reduced to 44.5%, giving large corporations a 55.6% share.

    What is causing this inequality, and is there something we can do about it?
    https://customerthink.com/are-small-businesses-missing-out-on-customer-experience-as-a-way-to-grow/
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  5. It takes a lot for a new customer to become a customer these days.

    Very few customers discover a company, find a product they need, and decide to purchase all in the same day -- instead, they take many steps, over the course of days, weeks, or even months to make a purchase and start using a product.

    The complex process of winning over customers requires strategy and commitment. That's why sales and marketing funnels and buyer's journeys were created -- to divide and conquer each little step that goes into converting a potential customer into a returning one.
    https://blog.hubspot.com/customer-success/collect-customer-feedback/
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  6. Surveys have gotten a bad name in the past due to the fact that the main ways of getting people to complete them were cold-calling and going from door-to-door. However, in today’s internet world, businesses can utilize surveys much more efficiently as they have become much easier to dispense and take. If you have a small business, surveys can provide concise and constructive feedback from your customers. Below are a few ways how survey tools can benefit your small business.
    http://philadelphia.cbslocal.com/2018/02/12/survey-tools-benefit-business/
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  7. Brands nowadays should jump at every opportunity to talk to their customers to learn about them. And businesses are splurging millions on setting up feedback channels: long form-based surveys, social communities and analytics, Net Promoter Score surveys, as well as direct reach via phone and emails.
    https://wersm.com/customer-feedback-how-to-collect-it-and-what-to-do-with-it/
    Tags: , , , by eringilliam (2018-01-17)
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  8. "This is a guest post by our friends over at Nicereply. Jakub Slámka will teach why it’s important to ace your next customer feedback survey and which mistakes to avoid. Read on for a great post!"
    http://www.customerexperienceupdate.com/feedback/?open-article-id=7086334&article-title=4-mistakes-you-must-avoid-with-customer-feedback-surveys&blog-domain=kayako.com&blog-title=kayako/
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  9. Customer feedback is constantly streaming in on review sites and social media. While this public feedback is incredibly valuable, it’s also vital to invest in direct solicited feedback such as surveys. If social media is a public forum, direct feedback is a personal dialogue between your company and your customers. Solicited feedback starts the conversation and allows you to get the responses you really want. Companies that want to increase verified feedback response rates and improve customer experience can boost survey results with a few simple tips.
    https://www.hotelmanagement.net/guest-relations/4-ways-to-boost-your-hotel-s-direct-feedback-results/
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  10. Surveys come in all shapes and sizes. Done correctly, surveys can improve all departments in your business:
    -Your product team can use them to find product-market fit and get customer feedback.
    -Your marketing team can use them to improve messaging and support a better sales process.
    -Your customer service team can use them to make customers happier and more satisfied.

    But because all these teams rely on surveys, it’s vital to be surveying customers correctly.
    https://www.kayako.com/blog/customer-feedback-survey/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.