Tags: analytics*

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  1. Building a mobile app is only have the battle… Once that’s been accomplished it’s time to move on to optimising your app and monitoring the behaviour of your app users. And with over 2.7 billion smartphone users and over 4 million apps worldwide, competition is getting fierce. In order to be successful, businesses have to stay sharp and offer a good mobile app experience to their customers. But how can they know if they’re on the right track? More specifically, Enter mobile app analytics tools…
    https://mopinion.com/mobile-app-analytics-tools/
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  2. Are you a visual person? Looking for some deeper insights into what your visitors are doing on your website? Want to boost your conversions, but not sure where to start? A heatmapping tool might just be your answer! Heatmapping tools are great for tracking user behaviour patterns on specific pages of your website and are actually quite easy to use.
    https://mopinion.com/heatmapping-tools-you-might-want-to-try/
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  3. What can marketers expect for 2019 – new year, same customers… the same, but different? In a marketing climate cluttered with data perspectives, too much is getting lost in the mix, including a focus on CX.
    https://www.marketingmag.com.au/hubs-c/sponsored-sas-blending-data-cx/
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  4. For modern business owners, tracking their customer and related experiences is really crucial to stay a step ahead of the competition. As the market says, customer experience (CX) is the key driver of any businesses’ success. With technological advancements, the business domain is now gifted with social media analytics as-well-as tailored software that track customer experience across multiple channels. In this article, we will be discussing how your small business can utilize these customer experience analytics and drive home your business-critical customers.
    http://customerthink.com/tracking-customer-experience-analytics-helps-small-businesses/
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  5. We have some exciting news for all of the Google Analytics geeks out there! Mopinion has just launched a new Google Analytics (GA) integration that will enable Mopinion users to track and analyse feedback form results (such as scores and feedback categories) combined with user behaviour directly from GA – and this time, without the hassle of setting up these events manually.
    https://mopinion.com/customer-feedback-google-analytics-integration/
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  6. In a blog post explaining ways in which it collects user feedback, Facebook says that tens of thousands of its users opt in to take the company’s user research surveys every week on the platform. The responses to surveys are among the feedback methods that inform company decisions around product updates and ranking algorithms.
    https://marketingland.com/facebook-says-tens-of-thousands-of-users-opt-in-to-take-user-research-surveys-every-week-244356/
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  7. Social networking giant Facebook, which has been embroiled in a data breach controversy, today said it will host a series of public events across various countries, including India, as part of its efforts to improve and refine its community standard guidelines.
    http://www.bgr.in/news/facebook-to-seek-user-feedback-to-improve-community-guidelines/
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  8. Dealing with complainers and haters in social media can, of course, be tricky. What you need is a framework for how to do it right.
    https://www.entrepreneur.com/article/273748/
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  9. We no longer have to imagine the idea of talking robots and artificial intelligence via sci-fi literature and future-gazing motion pictures. With the power of cognitive-first applications and machine learning, organisations around the world are leveraging cognitive computing across industries such as manufacturing, healthcare, agriculture, marketing and defence to name just a few. By analysing masses of data collected through connected devices, sensors and user journeys, cognitive computing can support smarter solutions by processing the data efficiently.
    https://www.itproportal.com/features/is-your-business-ready-to-go-cognitive-first/
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  10. In today's ever-evolving hospitality industry, what makes a great marketing strategy? One thing remains certain. In the hospitality industry, succeeding in marketing requires knowing your guests. And the best way to know your guests is via actionable, data-based insights geared towards guest engagement and satisfaction.

    So the question evolves. How do you best map out and utilize the information gathered about guests to maximize ROI?
    https://www.hospitalitynet.org/opinion/4087591.html/
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Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.