eringilliam: small-business*

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  1. A few years ago, if you were a small business looking to grow, you would have been at a disadvantage when it came to technology-enabled transformation, due to high costs and limited options. Today, the story is completely different. With the rise of cloud-based SaaS applications, technologies that were reserved for businesses with big budgets are now available to small and medium businesses (SMBs) at a fraction of the cost. This makes digital technologies far more accessible and scalable for SMBs. In addition, capabilities available through these applications have also increased exponentially.

    Let’s look at some of the ways in which small businesses can use digital technologies to their advantage.
    https://www.firstpost.com/business/why-leveraging-data-can-be-a-game-changer-for-small-and-medium-businesses-4417589.html/
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  2. With every business going digital with the aim of taking their products and services to a global market, it is also important to understand that competition is rising by the day.

    As smaller businesses struggle to keep up with the demanding digital channels, there are also bigger players in every industry that make the going more challenging - especially with greater advertising budgets.

    Now without customers, a business is sure to fail. But how do you pull consumers to what you have to offer when they have so many options in the market?
    https://economictimes.indiatimes.com/small-biz/marketing-branding/marketing/why-customer-engagement-is-the-growth-hack-for-small-businesses/articleshow/63409665.cms/
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  3. Surveys have gotten a bad name in the past due to the fact that the main ways of getting people to complete them were cold-calling and going from door-to-door. However, in today’s internet world, businesses can utilize surveys much more efficiently as they have become much easier to dispense and take. If you have a small business, surveys can provide concise and constructive feedback from your customers. Below are a few ways how survey tools can benefit your small business.
    http://philadelphia.cbslocal.com/2018/02/12/survey-tools-benefit-business/
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  4. When you’re running a small business, you fight for every customer, client and sale. That’s why it’s frustrating whenever something unexpected throws a wrench in the works. One of those unexpected wrenches for many small businesses is online reviews.

    Positive reviews can springboard your business toward success, while negative reviews can seriously poison the well. In the past, businesses could afford to ignore them. That’s not the case anymore. Understanding reviews and knowing how to use them to your advantage is often the difference between going big and going home.
    https://www.forbes.com/sites/forbesagencycouncil/2017/11/28/what-every-small-business-owner-needs-to-know-about-online-review-feedback/#4ae6c84833bf/
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Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.