eringilliam: technology*

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  1. Head of digital and customer marketing talks about the marketing technology transformation she's led and how executive buy-in and cultural change was achieved.
    https://www.cmo.com.au/article/635405/how-village-roadshow-brought-voice-customer-into-heart-business/
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  2. The technology is developing every passing day; people are getting introduced to various techniques. Such thing helps in solving various issues that are being ignored for a long time due to lack of sources and resources. Just like that, data storage is something that is too tacky and hassle-filled work for any organization.
    http://customerthink.com/big-data-vs-traditional-data-what-to-know-when-it-comes-to-defines-big-data/
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  3. A customer-centric approach has always been a fundamental strategy for business. However, lately it seems to have become more of an idyllic vision than a reality.

    Technology allows us to reach customers across the globe. But, it has simultaneously driven us further apart. Whereas businesses used to be in tune with their customers' every need, many corporations today have gained a reputation for being both out of touch with their customers, and slow to innovate.
    https://www.entrepreneur.com/article/308367/
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  4. Customer experience is the new global currency for companies looking to invest in differentiation and growth. Best-in-class firms have leaped in eagerly, capturing customer feedback at every touchpoint, closing the loop quickly and integrating efforts across their entire organization.

    There are many different theories on how to build and sustain a customer experience program, and advancing technology continues to provide lots of cutting-edge measurement, reporting and planning tools. However, understanding foundational components is essential for company leadership as they look to adopt best practices. Here are five basic concepts to help firms raise their CX game.
    https://customerthink.com/5-components-of-a-great-customer-experience-program/
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  5. Today’s interview is with Fred Shilmover, the CEO and co-founder of InsightSquared, a provider of sales intelligence solutions for high-growth technology companies. Fred joins me today to talk about InsightSquared and their journey with implementing a customer success programme and how and why they changed it.
    http://customerthink.com/customer-success-needs-to-be-the-responsibility-of-the-entire-organisation-interview-with-fred-shilmover/
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  6. Digital transformation consists of multiple interdependent and intersecting changes driven by technological disruption. An organization’s ability to not only survive digital transformation but thrive, is dependent on its ability to manage complex change with a cohesive strategy. Research data from multiple sources indicates that slightly more than half of major change initiatives are viewed as successful. That means that nearly half fail to achieve their goal, a clear indication that organizations will need to sharpen their change management skills to transform to the digital state. Does your organization have a plan in place for managing digital transformation?
    https://www.arcweb.com/blog/will-you-survive-thrive-digital-transformation/
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  7. The term digital transformation is increasingly creeping into the boardrooms of businesses both big and small. Finally, there is a realization at the top of many organizations that digital has genuinely changed the world and that business as usual is no longer an option.

    Unfortunately, few executives understand either the nature of digital or how it has changed things. Worse still they are not turning to us, as digital experts, for the answers. In this post, I want to encourage you to embrace the new boardroom buzzword and move from digital implementor to digital transformation advocate.
    http://mediatemple.net/blog/tips/digital-transformation-care/
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  8. As a marketer, your ability to provide optimized customer journeys across media and channels throughout the customer life cycle has a positive impact on both your customer and your brand.

    The expectations of an always-on customer are always accelerating. Consumers are not just comparing their experiences with your brand against those they’ve had with your direct competitors; today, they’re comparing their experiences with your brand against the best experiences they’ve ever had – with any brand. And, consumers are fickle. In fact, 75 percent say they would be willing to stop doing business with your brand after just a single bad customer experience.
    http://customerthink.com/how-to-optimize-your-customer-journeys-its-not-just-a-technology-challenge/
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  9. Internet of Things (IoT), the market for which will grow from $625.2 billion in 2015 to $1.29 trillion in 2020, has, helped drive this fundamental shift. It is this ability to connect brands directly with the end-customer that is making IoT one of the key agenda points in boardroom discussions.
    http://www.financialexpress.com/industry/technology/internet-of-things-what-is-technology-all-about-find-out-here/1015206/
    Tags: , , by eringilliam (2018-01-16)
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  10. Today, marketers can add more flourishes than ever to surveys. They can ask customers questions at the cash register, the online shopping cart, in an email, or via text—or in all these places. They can also pile on as many questions as they want... They have the technology to do it, so why not?
    https://www.marketingprofs.com/articles/2017/32272/three-customer-feedback-myths-that-deserve-busting/
    Tags: , , by eringilliam (2017-12-20)
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