eringilliam: technology*

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  1. Customer experience is the new global currency for companies looking to invest in differentiation and growth. Best-in-class firms have leaped in eagerly, capturing customer feedback at every touchpoint, closing the loop quickly and integrating efforts across their entire organization.

    There are many different theories on how to build and sustain a customer experience program, and advancing technology continues to provide lots of cutting-edge measurement, reporting and planning tools. However, understanding foundational components is essential for company leadership as they look to adopt best practices. Here are five basic concepts to help firms raise their CX game.
    https://customerthink.com/5-components-of-a-great-customer-experience-program/
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  2. If Walker’s report ‘Customers 2020: A Progress Report’ is to be believed, customer experience will be the key brand differentiator over price and product by the year 2020.

    If that be so, you as a business owner will need to improve the customer experience of people buying your product or service. Positive customer experience will make your customers keep coming back for more.
    https://www.bmmagazine.co.uk/business/9-tips-for-delivering-a-good-customer-experience/
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  3. The technology is developing every passing day; people are getting introduced to various techniques. Such thing helps in solving various issues that are being ignored for a long time due to lack of sources and resources. Just like that, data storage is something that is too tacky and hassle-filled work for any organization.
    http://customerthink.com/big-data-vs-traditional-data-what-to-know-when-it-comes-to-defines-big-data/
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  4. Today’s interview is with Fred Shilmover, the CEO and co-founder of InsightSquared, a provider of sales intelligence solutions for high-growth technology companies. Fred joins me today to talk about InsightSquared and their journey with implementing a customer success programme and how and why they changed it.
    http://customerthink.com/customer-success-needs-to-be-the-responsibility-of-the-entire-organisation-interview-with-fred-shilmover/
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  5. With the passing of time, a lot of retailers have started to experiment with the latest technology. Although, we know that technology is really important to any retail organization, and retailers are doing their best to serve their customers. On this journey of customer satisfaction, retailers work towards implementing the ideas and also ensure that the entire process is seamless. Over the years, customers have become connected to their favourite brands in a way that was never seen before. One of the most common ways is by interacting with them on the various social media platforms where the brands educate and provide relevant information to the consumers.
    https://www.entrepreneur.com/article/329922/
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  6. Putting customers’ needs before a brand’s self-interest is not an easy thing to do. But brands that do not address customer feedback and shift business strategies accordingly are missing an opportunity, according to Michele Silvestri, EVP and chief design director at GTB.
    http://www.thedrum.com/news/2017/09/01/how-brands-can-use-technology-fix-the-customer-feedback-loop-brand-love-stories/
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  7. As a marketer, your ability to provide optimized customer journeys across media and channels throughout the customer life cycle has a positive impact on both your customer and your brand.

    The expectations of an always-on customer are always accelerating. Consumers are not just comparing their experiences with your brand against those they’ve had with your direct competitors; today, they’re comparing their experiences with your brand against the best experiences they’ve ever had – with any brand. And, consumers are fickle. In fact, 75 percent say they would be willing to stop doing business with your brand after just a single bad customer experience.
    http://customerthink.com/how-to-optimize-your-customer-journeys-its-not-just-a-technology-challenge/
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  8. Head of digital and customer marketing talks about the marketing technology transformation she's led and how executive buy-in and cultural change was achieved.
    https://www.cmo.com.au/article/635405/how-village-roadshow-brought-voice-customer-into-heart-business/
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  9. The IoT (Internet of Things), the convergence of IT and OT, rapid application development, digital twin simulation models, cyber-physical systems, advanced robotics and cobots, additive manufacturing, autonomous production, consistent engineering across the entire value chain, thorough data collection and provisioning, horizontal and vertical integration, cloud computing, big data analytics, AR/VR and edge computing amidst a shift of intelligence towards the edge: these are some of the essential components of the fourth industrial revolution.
    https://www.i-scoop.eu/industry-4-0/
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  10. Internet of Things (IoT), the market for which will grow from $625.2 billion in 2015 to $1.29 trillion in 2020, has, helped drive this fundamental shift. It is this ability to connect brands directly with the end-customer that is making IoT one of the key agenda points in boardroom discussions.
    http://www.financialexpress.com/industry/technology/internet-of-things-what-is-technology-all-about-find-out-here/1015206/
    Tags: , , by eringilliam (2018-01-16)
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