eringilliam

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  1. As a product manager, you need customer feedback at every stage of the product development lifecycle to inform your product decisions and help you establish a foolproof product strategy.

    Before you even have customers, feedback can be incredibly valuable to you. Before a single line of code is written, feedback from real people can help you validate your concept, size up the market, and estimate potential demand. Before shipping your product, feedback can validate whether you’re actually solving the problems you set out to solve and help ensure your product positioning and messaging are effective. As soon as your product has been released out into the wild, customer feedback can help you not only find bugs and technical issues, but also navigate those difficult “what should we build now?” decisions and prioritize your product roadmap as effectively as possible.
    https://www.productplan.com/customer-feedback-new-product/
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  2. Other generations think that millennials are entitled teenagers who want everything instantly. However, businesses, in particular, need to change that perspective. Millennials are powerful especially in the world of social media. They are also now the largest consumer in the world with approximately $200 billion annual revenue.

    Satisfying Millennials With Social Media

    In this age and technology, it is important for companies to note that social media is changing how the world of business works. According to Microsoft’s 2016 State of Global Customer Service report, 64 percent of millennials think that social media is a very effective way to solve customer problems. It is no doubt, therefore, that 52 percent of the said generation uses this platform in looking for solutions to their queries.
    https://customerthink.com/why-millennials-customer-satisfaction-level-matters-in-the-age-of-tech/
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  3. The business climate is changing fast, regardless of what sceptics say. To adapt to the new environment, businesses across all sectors need to understand the magnitude of the shifts taking place. They may seem small and incremental right now, but would you know when a critical mass is reached? And would you know well enough in advance to plan for it?

    Just think of climate change as an analogy and the City of Cape Town as an example of how catastrophic the results can be when you don’t pay attention to the small changes, or wait and act when it’s already too late.
    http://www.marklives.com/2018/04/the-cx-files-the-cx-metrics-that-matter-most-to-customers/
    Tags: , , by eringilliam (2018-04-13)
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  4. If you are not focused on receiving and using customer feedback, you are missing out on an amazing growth tool. Gathering customer feedback throughout the entire customer journey is of great importance to the buyer life cycle, marketing campaigns and the entire customer experience. As focuses shift to improving this experience, continuous feedback will be required.

    According to a recent study, 86% of buyers will pay more for a better customer experience. And by 2020, customer experience will overtake price and product as the key brand differentiator. How do you get the best experience? By listening to the customer, of course.
    https://www.forbes.com/sites/danielnewman/2018/04/10/want-better-customer-experience-combine-crm-and-customer-feedback/#1211312b3fbb/
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  5. We are proud to announce the release of a new mobile feedback SDK for companies collecting customer feedback in iOS and Android apps. This innovative solution will continue to provide marketers with an easy way of gathering powerful feedback within their native apps, only now with more customisation options, a wider range of targeting features based on in-app user behaviour and more advanced analysis capabilities.
    https://mopinion.com/mopinion-releases-new-mobile-sdk-in-app-feedback/
    Tags: , , , , , by eringilliam (2018-04-12)
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  6. A successful business is certainly the right mix of various important aspects and customer satisfaction happens to be one of the most important aspects of any business. After all a business can only expect an excellent growth with an increasing growth in its customer-base and on the contrary, a business is bound to fall flat on its face if it fails to please its customers.

    Most importantly, in today’s world wherein Social media is extensively used by the people, even a single dissatisfied customer can cause a death blow to a business by sharing one’s negative opinions with the masses. Hence, it’s absolutely important for every business to develop a customer-focused approach wherein every single customer would be treated with utmost importance and care. In this post, we will share 5 excellent ways you can make your customers fall in love with your brand.
    https://customerthink.com/the-best-things-you-can-do-to-please-your-customers/
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  7. Come to think of it. Customers are on a journey. From the moment they first learned about you to their first purchase, every step leads to a path. As a marketer, it’s your responsibility to drive them to your desired path – the conversion path.

    Personalizing customer journey leads to better customer experiences since everything you send them is relevant to their specific needs. As a result, you get better email marketing performance. In fact, 96% of organizations believe that email personalization can improve email marketing performance. And the open rate for emails with a personalized message was 18.8%, as compared to 13.1% without any personalization.

    So, be sure your email marketing software makes it easy for you to personalize customer journey, and then follow these tips!
    https://customerthink.com/5-ways-to-personalize-customer-journey-for-improved-relevance/
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  8. With the explosion of social media feedback tools, there are now countless ways your customers can rate you what happened during their experience and how they feel about your organization, products and services.

    Customer feedback is not a new concept. It is now much easier for the everyday customer to applaud your efforts – or voice their concerns – of your organization. The tools we use today are different and more democratized.

    So here’s the question: what is your organization doing with that real-time customer feedback? And, more consciously, are you using those ideas, thoughts and suggestions to strengthen their experience with your organization? Are you using your customer’s feedback to spark innovation within your organization?

    Here are five actionable items that can help you start using customer feedback to drive performance and innovation for your organization.
    http://www.jbsa.mil/News/News/Article/1482219/five-ways-to-use-feedback-to-strengthen-your-customers-experience/
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  9. In this article, we are going to go over the main points of collecting Customer Feedback, why it matters to your business to hone in your customer satisfaction, and finally, answer our main question: why most of you are not doing it properly.
    https://hackernoon.com/why-do-you-s-ck-at-collecting-customer-feedback-9d0a42d8233b/
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  10. First, improve your customer’s experience – to help you attract customers, keep customers, generate solid business results, and maintain a positive reputation for service.

    Second, build a strong and sustainable culture that provides a great place to work, for everyone who works in or with your organization.

    Today, these outcomes are becoming more difficult to achieve, and more important because of six trends, six big changes that are disrupting the expectations of customers and the delivery of great customer experiences.
    http://customerthink.com/the-six-disruptors-of-customer-experience/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.