If youre familiar with the Gartner Hype Cycle, youre probably familiar with the peak of inflated expectations and the trough of disillusionment that are precursors to the plateau of productivity represented by emerging technologies. While Customer Experience (CX) is not a technology (although technology supporting CX is becoming more and more prevalent in Gartners hype cycle), you may be observing a similar CX evolution in your organization and in the market.
A new era of Customer Experience is upon us as CX moves steadily towards becoming a de facto strategic imperative for any organization seeking competitive differentiation and business growth in todays marketplace. To provide some insight into the current state of the CX market, and provide a bellwether of how well organizations are actually able to quantify the impact of their CX initiatives as they seek to achieve competitive advantage, Customer Think just completed a new primary research study entitled What Drives CX Success? (sponsored by Verint).
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