Just half of ecommerce companies do regular usability testing (but 60% planning conversational commerce)

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  1. According to Econsultancys Ecommerce Performance report, which is based on a survey of more than 400 ecommerce professionals, a culture of testing and experimentation is one of the key ways brands can optimise performance to reach true innovation. But are ecommerce marketers reaching experimentation maturity? Here are a few key charts from the report, with further insight into what they tell us.
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