eringilliam: user-feedback*

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  1. How much value can you get from connecting customer feedback across all the touchpoints of your customer’s journey?

    Collecting feedback is critical to improving customer experience, developing better products and services, and nurturing customer love. Unfortunately, most companies only collect feedback in a single place, and usually only after a transaction has been completed. Even when customer sentiment or opinion is captured in different ways or through distinct channels, companies often fail to ‘stitch’ together the emotions and comments expressed, and evaluate exposed trends to build a more complete picture of a customer’s journey experience.
    https://www.business2community.com/customer-experience/tapping-the-touchpoints-of-customer-feedback-journeys-02177642/
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  2. That is according to a study by market researcher Maru/edr, which found that less than half of financial services customers have been asked to give feedback in the last year.

    This is despite the Financial Conduct Authority’s (FCA) Treating Customers Fairly policy suggesting that feedback is one of the best ways to comply with the initiative.

    The research also shows that around half of customers think they can be treated unfairly by providers, while less than a third rate the communications they receive highly.

    “Customer feedback is vital for brands looking to protect and grow their market share," Maru/edr chief research officer, Steve Brockway, said.
    http://www.theactuary.com/news/2019/03/financial-services-firms-failing-to-capture-customer-feedback/
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  3. Mopinion has joined forces with online automation tool Zapier to deliver quick and easy integrations between your Mopinion feedback data and HubSpot CRM (among other app integrations). Thanks to Mopinion webhooks, integrating your feedback with HubSpot is a breeze. Ready to start relaying your feedback data to HubSpot CRM in real-time? We’re here to help you get set up.
    https://mopinion.com/integrate-mopinion-with-hubspot-crm-using-zapier/
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  4. In this time I’ve seen everything from complex multi-page forms to (the worst crime) nothing at all. This blog will cover Net Promoter Score (NPS) in digital feedback and how you can use it effectively. While NPS can certainly work for digital feedback, it’s nature as a customer loyalty metric means that there are some caveats.
    https://mopinion.com/how-to-collect-nps-on-your-website/
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  5. Feedback form templates are an easy way of getting your feedback form(s) set up. Depending on who you will target for feedback, what you want to achieve and of course, how you’re going to achieve it, there are different feedback form templates you can apply to your website or mobile app. These templates use various different metrics and follow up questions that help your visitors supply your business with meaningful and actionable feedback.
    https://mopinion.com/the-best-feedback-form-templates-for-your-website/
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  6. Creating or enhancing your website can take a lot of time and effort, especially when you factor in user feedback. The process involves lots of emailing back and forth, revisions to pages, and meetings among designers and developers as well as various other teams within the company. Well, at least that’s how it used to be done. Luckily, today there are various types of visual feedback tools on the market that enable web designers and developers to establish and optimise their websites.
    https://mopinion.com/how-to-use-visual-feedback-for-web-design/
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  7. We have some exciting news for all of the Google Analytics geeks out there! Mopinion has just launched a new Google Analytics (GA) integration that will enable Mopinion users to track and analyse feedback form results (such as scores and feedback categories) combined with user behaviour directly from GA – and this time, without the hassle of setting up these events manually.
    https://mopinion.com/customer-feedback-google-analytics-integration/
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  8. Go with your gut is an old adage that we throw around quite often in the English language. It means follow your intuition or instincts (based on your “gut” feeling). However, when we apply this expression to business world, it isn’t always fitting, much less advisable – especially when it comes to A/B testing. Used to test multiple variations of a web page or app screen, A/B Testing is one of the most popular methods for improving conversion rates. According to eConsultancy, approximately 61 percent of companies carry out less than five tests every month. However, what many of these companies miss in their testing strategies is a concrete way of constructing hypotheses for future A/B testing. Thankfully, there is online customer feedback…
    https://mopinion.com/optimise-ab-testing-online-customer-feedback/
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  9. Most companies are now well aware of the importance of customer feedback. It is what helps you improve your services constantly, making business growth almost inevitable. The puzzle is how to collect it nowadays. Gathering data and going through it is hard work. Not to mention, websites like Trip Advisor often publish your customers’ opinions in less time than you had to gather them. That is why some companies have specialised in feedback generation. This article shows you three simple ways to gather customer feedback and dramatically improve your services.
    https://www.restoconnection.com/customer-feedback-apps/
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  10. If you’re using WordPress to power your site, the good news is there’s a number of clever techniques and tools you can use to generate customer feedback.

    Collecting customer feedback on your website is one of the most effective means of quickly identifying areas of your site which need improvement, with the goal of increasing traffic levels, sales and repeat visitation across your site.
    https://cyberchimps.com/use-customer-feedback-improve-wordpress-site/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.