How much value can you get from connecting customer feedback across all the touchpoints of your customer’s journey?
Collecting feedback is critical to improving customer experience, developing better products and services, and nurturing customer love. Unfortunately, most companies only collect feedback in a single place, and usually only after a transaction has been completed. Even when customer sentiment or opinion is captured in different ways or through distinct channels, companies often fail to ‘stitch’ together the emotions and comments expressed, and evaluate exposed trends to build a more complete picture of a customer’s journey experience.
https://www.business2community.com/customer-experience/tapping-the-touchpoints-of-customer-feedback-journeys-02177642/
Today’s businesses no longer compete on product, price and advertising space alone. The experience they provide to customers has become a leading differentiator, and deterrent, in purchase decisions.
https://martechseries.com/mts-insights/guest-authors/understanding-customer-sentiment-scale-secret-digital-maturity/
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