If Walker’s report ‘Customers 2020: A Progress Report’ is to be believed, customer experience will be the key brand differentiator over price and product by the year 2020.
If that be so, you as a business owner will need to improve the customer experience of people buying your product or service. Positive customer experience will make your customers keep coming back for more.
https://www.bmmagazine.co.uk/business/9-tips-for-delivering-a-good-customer-experience/
Customer feedback is essential to improving your product, your delivery, and even your fundamental understanding of your users. Most companies know this, but struggle to gather enough good feedback, beyond the occasional survey, to act on. Why? It could be as simple as the fact that many companies don’t actually ask for feedback. Those that do often make it hard for users to provide feedback.
https://www.zendesk.com/blog/customer-feedback-forms/
Customer engagement and customer experience (CX) are too often used as buzzwords without a company making a true effort to shape their strategy and the way they do business around the customer. Moreover, companies feel that simply installing a technology product will be a silver bullet to providing better customer engagement. This shortsightedness creates an unsustainable environment that gives customers the sense of a disjointed company and employees left confused on how they can provide the best experience for their customers.
https://www.cmswire.com/customer-experience/9-challenges-to-successful-voice-of-the-customer-strategies/
Growth Hacking is the term used to scale up your business by finding the most effective marketing channels and make use of them to interact with your audience and target customers. From paid campaigns to public relations, every marketer have incorporated growth hacking strategies in one way or another.
https://www.slideshare.net/iqvis/9-best-growth-hacking-tools-for-startups/
Some companies employ a single person responsible for their content marketing campaigns. There are some advantages to this, including maintaining absolute control and mastering a singular voice and vision. But if only one person is working on the content, you’ll miss out on the benefits of collaboration.
Content collaboration is just what it sounds like; you’ll have multiple people working together on a single piece of content, usually for your brand. It can involve people from within your organization, outside influencers, or even competitors, in some cases....
https://www.forbes.com/sites/jaysondemers/2017/09/17/8-ideas-for-collaborative-content-marketing/#14ef16947224/
The whole point of SEO is improving your website's ranking in search engines. And while good SEO includes a checklist of website optimization tips, it's the marketing that happens on other blogs, forums and websites — and even in the real world — that can really fuel a climb in the search rankings.
This is called off-site SEO. It's those aspects of marketing that raise awareness of your brand while building your reputation with your audience. Guest-writing posts for popular blogs, getting great Yelp reviews and impressing the pants off of your customers are all examples of off-site SEO. With strong off-site SEO, people will want to learn about your business before even bothering with Google. Reach that point, and SEO gets a whole lot easier.
Read on for eight elements of strong off-page SEO that you should incorporate into your marketing strategy.
http://www.targetmarketingmag.com/post/8-elements-of-strong-off-page-seo/
A pioneer in world business and CEO of HSN, Mindy Grossman once said “I believe in accessibility. I believe in honesty and a culture that supports that. And you can’t have that if you’re not open to receiving feedback.” Bill Gates, the richest man in the world said, “We all need people who will give us feedback. That’s how we improve.” Why is it not surprising that successful business leaders and entrepreneurs are always the ones who are wanting to take feedback from their customers?.
Now you may ask, ‘Why would the customers want to give feedback?’ While some might want to see genuine improvement in the products that they use, some others might think it is a waste of their time. However, customer feedback is a goldmine of information and the onus is on you to be able to mine out this free data. You cannot succeed until you understand what your customer needs and until you innovate accordingly. Remember that collecting feedback is only half the work done; the other important half is to act upon the feedback and make your customers believe that their voice is always heard and respected.
http://customerthink.com/8-common-misconceptions-about-customer-feedback/
Finding meaningful insights in end-user feedback has long been a white whale chase for IT pros. What truths lie beneath the murky depths of user opinion, and how can IT track them down faster? More importantly, is doing so even worth IT’s time? This post will present answers to those questions and offer up strategies for how to utilize the input of an increasingly tech-literate workforce to ultimately improve end-user experience and boost employee productivity.
https://www.lakesidesoftware.com/blog/74-it-leaders-collect-end-user-feedback-what-are-they-getting-it/
Not long ago, I talked about 16 very specific on-site SEO mistakes that I see very often, and how to fix those issues.
Today, I want to shift the focus toward problems that plague e-commerce sites specifically. I’ll also be addressing on-site problems that have a bit more to do with strategy and a bit less to do with specific technical mistakes. Finally, I wanted to make sure we had some real-world examples to refer to, so I mined case studies from the industry to demonstrate the concrete impact these changes can have on your search traffic. Let’s take a look at these problems and what you can do to resolve them...
http://searchengineland.com/7-site-seo-problems-hold-back-e-commerce-sites-283299?utm_src=ml&utm_medium=textlink&utm_campaign=mlxpost/
There are a variety of different ways to collect customer feedback, and surveys are usually the first method that comes to mind.
But that's not the only way to figure out what your customers are saying about your product -- in fact, you could be missing out on valuable customer feedback coming in through a different channel: social media.
https://blog.hubspot.com/customer-success/social-media-customer-feedback/
User Feedback News is a global community of people working or interested in User Feedback, UX and technology.
