8 Common Misconceptions About Customer Feedback

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  1. A pioneer in world business and CEO of HSN, Mindy Grossman once said I believe in accessibility. I believe in honesty and a culture that supports that. And you cant have that if youre not open to receiving feedback. Bill Gates, the richest man in the world said, We all need people who will give us feedback. Thats how we improve. Why is it not surprising that successful business leaders and entrepreneurs are always the ones who are wanting to take feedback from their customers?. Now you may ask, Why would the customers want to give feedback? While some might want to see genuine improvement in the products that they use, some others might think it is a waste of their time. However, customer feedback is a goldmine of information and the onus is on you to be able to mine out this free data. You cannot succeed until you understand what your customer needs and until you innovate accordingly. Remember that collecting feedback is only half the work done; the other important half is to act upon the feedback and make your customers believe that their voice is always heard and respected.
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.