A pioneer in world business and CEO of HSN, Mindy Grossman once said I believe in accessibility. I believe in honesty and a culture that supports that. And you cant have that if youre not open to receiving feedback. Bill Gates, the richest man in the world said, We all need people who will give us feedback. Thats how we improve. Why is it not surprising that successful business leaders and entrepreneurs are always the ones who are wanting to take feedback from their customers?.
Now you may ask, Why would the customers want to give feedback? While some might want to see genuine improvement in the products that they use, some others might think it is a waste of their time. However, customer feedback is a goldmine of information and the onus is on you to be able to mine out this free data. You cannot succeed until you understand what your customer needs and until you innovate accordingly. Remember that collecting feedback is only half the work done; the other important half is to act upon the feedback and make your customers believe that their voice is always heard and respected.
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