The whole point of SEO is improving your website's ranking in search engines. And while good SEO includes a checklist of website optimization tips, it's the marketing that happens on other blogs, forums and websites and even in the real world that can really fuel a climb in the search rankings.
This is called off-site SEO. It's those aspects of marketing that raise awareness of your brand while building your reputation with your audience. Guest-writing posts for popular blogs, getting great Yelp reviews and impressing the pants off of your customers are all examples of off-site SEO. With strong off-site SEO, people will want to learn about your business before even bothering with Google. Reach that point, and SEO gets a whole lot easier.
Read on for eight elements of strong off-page SEO that you should incorporate into your marketing strategy.
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