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  1. Customer centric leaders come in all shapes, forms and sizes. I’m just kidding, they aren’t products that you can pick from a supermarket shelf. Nevertheless they all have one thing in common: a profound passion to serve the customer and give them the best experience possible. Not all customer centric leaders possess the skills that they should, but these are skill is one that can be acquired.
    Learning from some of these global customer centric leaders you too can streamline your company to become customer centric and work from there.
    What are the must-haves for a customer centric leader?
    http://customerthink.com/top-10-must-haves-for-a-customer-centric-leader/
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  2. In this article by Typeform, Paul Campillo will show you the value of choosing NPS as your next customer feedback questionnaire.
    http://www.customerexperienceupdate.com/feedback/?open-article-id=6216901&article-title=nps--achieving-brand-loyalty-by-closing-the-feedback-loop&blog-domain=kayako.com&blog-title=kayako/
    Tags: , , by eringilliam (2018-01-08)
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  3. Customer feedback is important. Period. It’s useful for everything from employee training to product improvements to marketing. There’s no denying its value. But mobilizing customer feedback is still a challenge for businesses — not just how to collect it, but also how to use it. While Gartner Research says more than 95 percent of organizations measure customer feedback in some way, Temkin Group reports that only 10 percent of companies consider customer experience metrics in day-to-day decision-making. Below are three tips for making sure you’re getting the most out of customer feedback.
    https://marketingland.com/take-customers-off-mute-3-tips-customer-feedback-204974/
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  4. Good news for all you WordPress lovers out there! Mopinion now offers a WordPress plugin that enables WordPress-based websites to easily run Mopinion software on their site and start capturing customer feedback for free.

    In case you’re not yet familiar, WordPress is one of the most popular content management systems available with nearly 75 million websites. Now, any one of those 75 million sites can download the Mopinion plugin and have feedback forms running on their website in a matter of seconds.
    https://mopinion.com/mopinion-offers-feedback-plugin-for-wordpress/
    Tags: , by eringilliam (2018-01-08)
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  5. Gathering user feedback is a key element of a DevOps strategy, but you have to be proactive in collecting that feedback.

    For DevOps teams to make a successful product (and maintain that product to improve user retention), they need to understand how people are using the app, and what they think about it. In DevOps, everything revolves around communication between product managers, software developers, and operations professionals, but open channels to customers and active users are relatively scarce. Product managers may have a finger on the pulse of collected user feedback, but that can only get you so far.
    https://www.informationweek.com/devops/how-your-devops-team-should-procure-user-feedback-/a/d-id/1330504?&/
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  6. Anyone who’s ever manned a support queue knows that one angry customer can ruin your whole day. You’re busy tackling cases when a scathing email suddenly knocks the wind out of you. Even if you’re a seasoned support agent, it’s hard to not take it personally.

    Responding to angry customers is one of the hardest parts of the job, but also one of the most important. Unhappy customers tend to be more blunt and open with their feedback, and engaging with them productively can go a long way.

    So how do you do it?
    https://www.business2community.com/customer-experience/making-best-negative-product-feedback-01967133/
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  7. It’s quite evident that the online buying process is no longer a linear one. Consumers are entering eCommerce websites from a myriad of different devices and online channels. And in the midst of all this chaos, your business needs to find a way to reel these consumers in as well as nurture them once they’ve entered your website.
    https://mopinion.com/optimising-the-online-customer-journey-for-ecommerce-websites/
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  8. “Customer churn” is one of those metrics that we learn to live with it, even when it invokes that (necessary) fear of failure in us. It’s important to keep in mind that the reasons why a customer would want to end or suspend their service are long and varied… and they won’t always be reasons that are in your control. Your client’s business might be restructured in a way where your product doesn’t quite fit, or they might close up shop.

    But when customer churn happens because your customer feels let down? That’s what you want to mitigate, and what you definitely can.
    https://www.business2community.com/brandviews/zendesk/turn-churn-around-reduce-customer-churn-01984552/
    Tags: , by eringilliam (2018-01-04)
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  9. Customer feedback is constantly streaming in on review sites and social media. While this public feedback is incredibly valuable, it’s also vital to invest in direct solicited feedback such as surveys. If social media is a public forum, direct feedback is a personal dialogue between your company and your customers. Solicited feedback starts the conversation and allows you to get the responses you really want. Companies that want to increase verified feedback response rates and improve customer experience can boost survey results with a few simple tips.
    https://www.hotelmanagement.net/guest-relations/4-ways-to-boost-your-hotel-s-direct-feedback-results/
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  10. The Mopinion team is committed to providing the best possible feedback analytics solution out there; an objective which requires constant improvement and innovation. Thanks to the feedback of our customers, we’re happy to announce the release of several updates and new features within our software this month!
    https://mopinion.com/december-product-updates-featuring-automated-tagging/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.