Customer churn is one of those metrics that we learn to live with it, even when it invokes that (necessary) fear of failure in us. Its important to keep in mind that the reasons why a customer would want to end or suspend their service are long and varied and they wont always be reasons that are in your control. Your clients business might be restructured in a way where your product doesnt quite fit, or they might close up shop.
But when customer churn happens because your customer feels let down? Thats what you want to mitigate, and what you definitely can.
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