Gathering user feedback is a key element of a DevOps strategy, but you have to be proactive in collecting that feedback.
For DevOps teams to make a successful product (and maintain that product to improve user retention), they need to understand how people are using the app, and what they think about it. In DevOps, everything revolves around communication between product managers, software developers, and operations professionals, but open channels to customers and active users are relatively scarce. Product managers may have a finger on the pulse of collected user feedback, but that can only get you so far.
https://www.informationweek.com/devops/how-your-devops-team-should-procure-user-feedback-/a/d-id/1330504?&/
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