Making the Best of Negative Product Feedback

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  1. Anyone whos ever manned a support queue knows that one angry customer can ruin your whole day. Youre busy tackling cases when a scathing email suddenly knocks the wind out of you. Even if youre a seasoned support agent, its hard to not take it personally. Responding to angry customers is one of the hardest parts of the job, but also one of the most important. Unhappy customers tend to be more blunt and open with their feedback, and engaging with them productively can go a long way. So how do you do it?
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.