Customer feedback is important. Period. Its useful for everything from employee training to product improvements to marketing. Theres no denying its value. But mobilizing customer feedback is still a challenge for businesses not just how to collect it, but also how to use it. While Gartner Research says more than 95 percent of organizations measure customer feedback in some way, Temkin Group reports that only 10 percent of companies consider customer experience metrics in day-to-day decision-making. Below are three tips for making sure youre getting the most out of customer feedback.
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