Running a restaurant in today’s digital world can be a daunting task, even for the most seasoned restaurant owner. The explosive growth of social media and smartphones allows your target audience to see and criticize your every move. Yelp certainly doesn’t help matters by allowing everyone – particularly millennials – the opportunity to shred your business without any validation because they didn’t have a “DopeAF” time. Operating a restaurant has become as much about playing defense as it is about providing great food and atmosphere. This is why a savvy digital marketing strategy is critical to increasing revenue.
https://www.forbes.com/sites/forbesagencycouncil/2017/09/14/successful-digital-marketing-for-restaurants/#59bb1b341329/
Voice of customer (VOC) programs are becoming increasingly popular with marketers, but there are some general do’s and don’ts to follow if they're going to succeed.
CMO reached out to three industry commentators to reveal what’s hot and what’s not on their voice of customer approach and what it takes to successfully create and implement a program.
https://www.cmo.com.au/article/633504/do-don-ts-voice-customer-programs/
We live in the age of the customer and we live in the age of data. I guess there must be a link between both. Of course there is. People like to be valued and served in a way that takes their true needs into account. They like to be respected. What does this have to do with data? A lot.
https://www.i-scoop.eu/the-ethics-of-data-human-truths-and-dignity-in-the-digital-age/
Over the past few years, I’ve been lucky enough to travel to many different places: in most European countries, in the US, in Brazil, in the Middle East, in India, in Indonesia, and very recently in Japan and Thailand. The digital revolution is happening all over the world and it’s fascinating to see how it’s changing people’s habits. In particular, mobile is a game changer in most economies and this will only accelerate. According to Forrester data, the smartphone unique subscriber base will pass the three billion mark for the first time ever in 2018, representing 54% of the total population!
https://www.forbes.com/sites/forrester/2017/09/13/the-global-digital-marketing-gap/#34c5f47c158f/
User experience is defined as the overall experience of a person when using a product (such as a website), specifically referring to how easy or pleasing the product is to use. Digital user experience encompasses all aspects of a person’s interaction with your web or mobile site including behavior, actions, perceptions and satisfaction. Putting an emphasis on user experience will not only benefit your customers but will consequently deliver results for your company.
https://www.forbes.com/sites/toriutley/2017/02/28/5-ways-to-handle-conflicting-feedback-as-an-entrepreneur/#4413595f2514/
Today's marketers are facing a paradox: We have better intelligence and tools for driving growth than ever before. Data-driven digital marketing, programmatic and audience buying are proven to be delivering results. But if return on investment ROI » is going up, why are sales in decline?
There are some simple causes and effects: Media inflation continues to increase across all channels, while reach has declined for most every channel and publisher. Rising costs combined with declining reach drives up Cost-Per-Point CPP » , which means creative needs to be exponentially more effective to deliver the same results (and that's before attenuation of media attention is factored in). In most cases, even the best creative cannot offset the decline in efficiency. It's just math. And as the math suggests, in most cases we'd expect to see a decline in payback. Yet most channel-specific measurements show a positive ROI. Why?
http://adage.com/article/neustar/marketer-s-paradox-roi-sales-decline/310415/
Inextricably entwined with the state of Big Data—that growing corpus of multidimensional information made larger each day via cheap sensors, cheap storage, and user-generated content—content analytics and its ability to pull actionable insights from digital content has never been under more pressure to perform. After all, having the highest volume of structured and unstructured data has never been the point; it’s whether sound business decisions can be made with that content that matters.
http://www.econtentmag.com/Articles/Editorial/Feature/The-State-of-Content-Analytics-2017-115708.htm/
Annually, thousands of digital financial services are launched around the world. Many of them do not achieve their goals. This is partly due to the design or, specifically, the design approach of the creators. Many of these products could be successful if their creators took the right action, at the right time, and changed their approach to financial design.
Over the past five years, our firm has developed several thousand screens for financial products and solutions and had conversations with hundreds of banks and fintech startups. While observing the industry over the years, we have collected a list of the 10 most common UX misconceptions that you should know about if you are aiming to create successful financial services.
https://thefinancialbrand.com/68118/financial-service-user-experience-ux-design-misconceptions/
Twitter is planning on launching a new tool that will allow its 300 million users to save tweets privately. The new feature will allow users to create a list of tweets they want to come back to, rather than the commonly used workaround of tapping the heart button, which can suggest to others that you like something or endorse it when you don't....
http://www.zdnet.com/article/twitter-is-working-on-a-save-for-later-button/
The average customer visits dozens of websites in a single session, yet marketers typically only have visibility over one of them: their own.
A few years ago, this might have been enough. A typical campaign might consist of three elements: an advert for building awareness among a target audience, a landing page with the brand’s value proposition (acting as a click-through destination from the ad), and a checkout page to register conversions from the landing page.
But the online customer journey in 2017 is incredibly complex, with dozens of different touchpoints and channels influencing the ultimate decision to purchase from a brand. This makes using a brand’s own website to track customer behavior akin to using a last-touch attribution model: it can never provide the complete picture.
So how can marketers gain visibility over everything that customers do when not on their site?
https://www.clickz.com/using-clickstream-data-to-know-your-customers-entire-online-journey/112816/
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