Annually, thousands of digital financial services are launched around the world. Many of them do not achieve their goals. This is partly due to the design or, specifically, the design approach of the creators. Many of these products could be successful if their creators took the right action, at the right time, and changed their approach to financial design.
Over the past five years, our firm has developed several thousand screens for financial products and solutions and had conversations with hundreds of banks and fintech startups. While observing the industry over the years, we have collected a list of the 10 most common UX misconceptions that you should know about if you are aiming to create successful financial services.
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