A group of ad tech heavyweights and top brands are betting that blockchain, the distributed ledger technology that underpins cryptocurrency bitcoin, can fix all that ills digital advertising.
https://www.businessinsider.nl/some-brands-are-hoping-blockchain-can-clean-up-digital-advertising-2017-8/?international=true&r=US/
YouTube announced it is working on a new look and feel for both its desktop and mobile apps and is inviting beta testers to preview the redesign and offer feedback.
“While we hope that you’ll love what we’ve been working on, we’re also really excited to involve the YouTube community so we can make the site even better before sharing it more broadly,” writes product manager Brian Marquardt, on the YouTube Blog.
https://marketingland.com/youtube-invites-users-give-feedback-upcoming-redesign-213622/
“What’s in it for me? That’s what your potential reader is asking,” said Robinson. “Does your headline answer that question clearly – and quickly – enough?”
Here’s Robinson’s advice on how to ensure your headlines grab your audience, amassed over five years of branded content work at Forbes and a decade at AOL. “Programming the AOL homepage teaches you a lot about what people click on,” Robinson said. Follow her 9 principles when you rewrite headlines, and higher clickthrough rates might be in your future.
https://www.forbes.com/sites/forbescontentmarketing/2017/09/20/your-headline-is-your-one-second-chance-to-make-your-reader-care-so-make-the-most-of-it/#5c03005b38c0/
You’ll need to consider and control many factors if you want your digital marketing strategy to be successful. Your branding efforts, the types of campaigns you choose, the amount you invest, and how you stitch those campaigns together all matter—but you may not realize how much the advancement of your tech plays a role in your success.
https://www.forbes.com/sites/johnrampton/2017/08/22/digital-marketing-strategy-new-tech/#2772b2972eaf/
Successful mid-size service firms, those with $3 million to $30 million in revenue and 15 to 150 staff, often grow by way of referrals. These referrals come from clients, partners, networks and associations. While referrals still work and have always worked, are they the best way or the only way to grow a mid-size service firm? Do CPA, law, technology consulting, management consulting, financial service and AEC firms have to rely on referrals as the primary source of new clients? Is this all there is today? I think not.
Digital disruption is real. Over the last 10 years or so, there has been an explosion of digital devices, tools, apps, communication networks and social media properties. This is creating an ecosystem of prospective clients who could be a great fit for your firm. But can all of this new technology really help you acquire new clients?
https://www.forbes.com/sites/forbesagencycouncil/2017/11/01/why-mid-size-service-firms-need-the-ultimate-digital-marketing-stack/#176dff401641/
India’s digital growth story is both interesting and surprising. The country has embraced digitization so rapidly that it has created a large opportunity for online marketing.
On August 15th, 1995, VSNL introduced public internet access in India. In 2000, only 0.5 percent of the Indian population had access to internet facilities. After 16 years, the figure climbed to 28 percent with 373 million internet users.
https://yourstory.com/2017/09/why-digital-marketing-is-the-next-big-career-opportunity/
The digital age has brought with it a horde of data. And coming from various sources and in large quantities, the availability of this data has created many new and insightful opportunities for digital marketers. Modern digital marketers are using data in a myriad of ways, such as gauging success (with Key Performance Indicators, or KPIs), driving improvement (e.g. campaign effectiveness or website usability) and boosting lead generation. However, this heavy reliance on intelligent marketing data necessitates an analysis solution, which comes in the form of dashboarding software.
https://mopinion.com/kpi-dashboarding-software-digital-marketing-managers/
The ubiquity of virtual assistants like Siri, Cortana and Alexa, together with improvements in technology, has led to an uptick in voice search queries. For businesses that rely on local search traffic, this has important ramifications for their strategy.
So how can businesses ensure they aren’t left behind when it comes to local search?
https://www.clickz.com/what-does-voice-search-mean-for-your-local-seo-strategy/110541/
The average customer visits dozens of websites in a single session, yet marketers typically only have visibility over one of them: their own.
A few years ago, this might have been enough. A typical campaign might consist of three elements: an advert for building awareness among a target audience, a landing page with the brand’s value proposition (acting as a click-through destination from the ad), and a checkout page to register conversions from the landing page.
But the online customer journey in 2017 is incredibly complex, with dozens of different touchpoints and channels influencing the ultimate decision to purchase from a brand. This makes using a brand’s own website to track customer behavior akin to using a last-touch attribution model: it can never provide the complete picture.
So how can marketers gain visibility over everything that customers do when not on their site?
https://www.clickz.com/using-clickstream-data-to-know-your-customers-entire-online-journey/112816/
Twitter is planning on launching a new tool that will allow its 300 million users to save tweets privately. The new feature will allow users to create a list of tweets they want to come back to, rather than the commonly used workaround of tapping the heart button, which can suggest to others that you like something or endorse it when you don't....
http://www.zdnet.com/article/twitter-is-working-on-a-save-for-later-button/
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