Whats in it for me? Thats what your potential reader is asking, said Robinson. Does your headline answer that question clearly and quickly enough?
Heres Robinsons advice on how to ensure your headlines grab your audience, amassed over five years of branded content work at Forbes and a decade at AOL. Programming the AOL homepage teaches you a lot about what people click on, Robinson said. Follow her 9 principles when you rewrite headlines, and higher clickthrough rates might be in your future.
Voting 0
