eringilliam: e-commerce*

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  1. Is your e-commerce site experiencing weak organic traffic? Columnist Pratik Dholakiya shares some common issues that impact SEO for online retailers and offers a few suggestions. Not long ago, I talked about 16 very specific on-site SEO mistakes that I see very often, and how to fix those issues. Today, I want to shift the focus toward problems that plague e-commerce sites specifically. I’ll also be addressing on-site problems that have a bit more to do with strategy and a bit less to do with specific technical mistakes. Finally, I wanted to make sure we had some real-world examples to refer to, so I mined case studies from the industry to demonstrate the concrete impact these changes can have on your search traffic. Let’s take a look at these problems and what you can do to resolve them.
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  2. Ecommerce is a rapidly expanding business niche, with numerous brands marketing an endless range of products and services for all types of target audience. Providing outreach to international audience without requiring a physical store with nominal investment, almost every brand has a web store for capitalizing on the immeasurable potential of ecommerce. Online shopping provides customers the facility to select their desired products and services from the convenience of their location, which has made it a popular choice among customers.

    With ecommerce retails in US predicted to reach $460 billion in 2017, it is evident that it will continue to be a profitable venture and optimizing for conversions is mandatory for your ecommerce store to surpass competitors. The following 10 ecommerce tips are derived by analyzing trends in 2017 and are designed to optimize conversions for higher revenue:
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  3. The ubiquity of virtual assistants like Siri, Cortana and Alexa, together with improvements in technology, has led to an uptick in voice search queries. For businesses that rely on local search traffic, this has important ramifications for their strategy.

    So how can businesses ensure they aren’t left behind when it comes to local search?
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  4. "We will showcase our feedback analytics software and let visitors see for themselves how easy it is to collect and visualise online feedback."
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  5. Flipkart is the biggest ecommerce firm in India, with around 37% market share, according to industry estimates. It confirmed the deal but didn't say how much SoftBank had invested. The Economic Times pegged the deal between $2.4 — $2.5 billion (around £1.9 billion). Flipkart had already raised $1.4 billion (£1.1 billion) as part of the same funding round from Tencent, Microsoft, and eBay. Overall, the shopping company now has $4 billion (£3.1 billion) in cash.
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  6. The rise of configurable, personalized products and e-commerce means that producers no longer simply produce: manufacturers now also enjoy direct relationships with the end consumers.
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