Voice of customer (VOC) programs are becoming increasingly popular with marketers, but there are some general do’s and don’ts to follow if they're going to succeed.
CMO reached out to three industry commentators to reveal what’s hot and what’s not on their voice of customer approach and what it takes to successfully create and implement a program.
https://www.cmo.com.au/article/633504/do-don-ts-voice-customer-programs/
According to CMO’s State of the CMO 2017 research, 83 per cent of CMOs believe customer experience to be central to their role. An interesting stat considering few of us experience great brand experiences.
To find out why, BrandHook produced a podcast series, Getting Intimate with CX, where I asked the same seven questions of CEOs, CMOs and disruptors. My goal was to find out what they thought made a great customer and brand experience and why some brands can do deliver it and others can’t.
https://www.cmo.com.au/blog/brand-vision/2018/02/05/why-getting-intimate-is-key-to-creating-a-great-customer-experience/
Cybersecurity is a fundamental consideration for all organizations operating in today’s connected and data-driven world. While all who work across your business – from the IT department, to the PR team and beyond – need to understand the fundamentals of cybersecurity, CMOs have a special responsibility as leaders to ensure they are mitigating risk and are prepared in the event of a possible breach. Here are five things CMOs need to know.
https://www.clickz.com/what-do-cmos-need-to-know-about-cybersecurity/113441/
Two recent reports into the state of the UK’s digital skills landscape painted a startling picture about the challenges and opportunities facing businesses in need of digital transformation. Are apprenticeships the answer?
Two new reports from Tech City and Arch Apprentices show that while the UK remains a world leader in many respects, without significant changes to how companies recruit and train the next generation of coders, programmers and digital marketers, that status may soon be a thing of the past. The first report, from Tech City, lays out in detail the strength of the UK’s digital infrastructure, pointing out that in 2016 “UK digital tech investment reached £6.8 billion, that’s 50% higher than any other European country.” Thanks to that strong level of investment, the turnover of digital tech businesses has reached £170 billion, an increase of £30 billion in just five years. Most critically, there are now 1.64 million digital tech jobs in the UK, and the digital sector is creating jobs 2 times faster than the non-digital sector.
https://www.clickz.com/how-cmos-are-using-apprenticeships-to-bridge-the-digital-skills-gap/113308/
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