Running a restaurant in today’s digital world can be a daunting task, even for the most seasoned restaurant owner. The explosive growth of social media and smartphones allows your target audience to see and criticize your every move. Yelp certainly doesn’t help matters by allowing everyone – particularly millennials – the opportunity to shred your business without any validation because they didn’t have a “DopeAF” time. Operating a restaurant has become as much about playing defense as it is about providing great food and atmosphere. This is why a savvy digital marketing strategy is critical to increasing revenue.
https://www.forbes.com/sites/forbesagencycouncil/2017/09/14/successful-digital-marketing-for-restaurants/#59bb1b341329/
Startups in e-commerce do their best, often following these "one-stop startup launch 101" courses we all see being promoted as the "best," "fastest" and "easiest," and disappear in a year or two for a variety of reasons.
https://www.forbes.com/sites/forbescommunicationscouncil/2017/06/01/four-risks-to-avoid-during-b2b-web-development/#54bc12f4feb8/