We live in the age of the customer and we live in the age of data. I guess there must be a link between both. Of course there is. People like to be valued and served in a way that takes their true needs into account. They like to be respected. What does this have to do with data? A lot.
https://www.i-scoop.eu/the-ethics-of-data-human-truths-and-dignity-in-the-digital-age/