Two contrasting things happened in my world this week: I installed multiple analytics packages in a client’s website so we will get more insight into consumer behavior, and I started reading the Steve Jobs biography in which he basically says he’s not concerned with what customers want or say. These two ideas are seemingly diametrically opposed until you put more context around them.
https://www.clickz.com/customer-feedback-embrace-or-ignore/49053/
When people mull over “cutting the cable” and switching to streaming or slinging their home entertainment, they tend to fall into two camps: those who understand the new technologies (or trust their tech-savvy offspring) and those who haven’t a clue and just stick with what they have.
In business, there is a similar technology “comfort” divide, and banks are no exception. There is one key difference between the consumer and business worlds, however. At home, it doesn’t matter too much, relatively speaking, if you just stick with cable. In business, increasingly, the ability to effectively assimilate new technology is mission critical, and perhaps even existential.
http://www.bankingexchange.com/news-feed/item/7111-how-to-get-tech?Itemid=101/
While gambling and games of chance are Nederlandse Loterij’s expertise, there’s one thing it doesn’t gamble with and that is providing a good customer experience. Maurice Meijers, Head of Online Design & Development at Nederlandse Loterij fills us in…
https://mopinion.com/customer-story-nederlandse-loterij-doesnt-gamble-with-customer-experience/
Feedback is the nexus between user needs and product development. But gathering and using it effectively doesn’t come easily; it’s one of the trickiest things to get right. Users are fickle, often misguided about what they want, and will give feedback you’ll want to build for but should completely ignore. This is a tough racket.
Like any business challenge, great execution is a composite of focusing on the right things while filtering out noise. By getting in the right state of mind when talking to customers, you can avoid missteps and use feedback to its full potential....
https://www.huffingtonpost.com/tim-wu/better-user-feedback-starts-with-the-right-state-of-mind_b_9154940.html/
What Acton doesn’t mention in his modest post is that he was a co-founder of WhatsApp, not just a regular staffer. And as such, he’s worth an estimated $6.6 billion, thanks to Mark Zuckerberg’s historic purchase of WhatsApp in 2014. He’s already donated shares valued at hundreds of millions of dollars to community issues, and this Facebook post marks a more direct step out of the business world and into the nonprofit universe....
https://www.insidephilanthropy.com/home/2017/10/17/a-tech-billionaire-seeks-to-improve-the/
Demand for data has been surging over the past few years. Companies are rushing to adopt in-house data warehouses and business analytics software, and are reaching for public and private databases in search of data to kick-start their artificial intelligence/machine learning (AI/ML) strategies. Due to the growing demand, good data is becoming a valuable commodity, like oil in the 20th century, and companies are beginning to compete for the most lucrative reserves. In order to understand why data is important for your business, you must first understand the five reasons if gives you a competitive advantage....
https://www.entrepreneur.com/article/300119/
No matter what they say, people do judge emails by their subject lines. In fact, 47% of email recipients decide whether or not to open an email based on subject line alone. That's why it's so important to craft subject lines that are compelling enough to get people to click through.
While they may seem like a small part of your message, they're one of the very first impressions you have on your email recipients. And they're a marketer's ticket for standing out in a crowded inbox. Do you want your email content opened, read, and clicked? It all starts with the subject line. Here are 17 tips to help jazz them up and boost engagement.
https://blog.hubspot.com/marketing/improve-your-email-subject-line/
The sheer amount of data email marketers work with amplifies the significance of even the smallest improvements.
Buzzwords like ‘personalization’ and ‘automation’ are among the promised benefits of advanced email tech. But when you really get down to it, what are the most promising innovations currently being pioneered in email marketing?
Here are our picks for the technology that we think make up the future of email.
https://www.clickz.com/the-tools-and-technology-powering-future-email/
This past summer my wife and I took advantage of our kids being at camp by going on vacation to what most would consider to be a high-end luxury property (we used hotel points). It was a great trip. The property was beautiful. The service was friendly. They were attentive to my wife's dietary needs, and over several days they came to know us and began to anticipate our preferences. Tea instead of coffee. Extra side of crispy bacon. Our last night, one of the waiters whom we had gotten to know pretty well did some card tricks at our table. It was a great week.
A few days after returning home, I got a survey from our hotel, and here's where things went off track. "Tell us how we did by completing this short survey." You probably know what comes next: A long online questionnaire that asked standard questions about how clean the rooms were, how enjoyable my stay was, etc. It felt like the questions were about someone else's trip. On vacation, they knew us so well. What happened?
http://adage.com/article/agency-viewpoint/death-survey-ways-improve-customer-feedback/305486/
Elon Musk once famously said, “The first step is to establish that something is possible; then probability will occur.” I was 24 years old when I traveled to Ethiopia and witnessed firsthand the dire health conditions of the local population. Access to medicine was virtually non-existent. I wanted to change that. I wanted the locals to know that someone cared about their plight and was going to try to help them. So, I set aside my professional ambitions and sought to solve this problem. Over the course of the next six months, I vehemently studied pharmaceuticals, pharmaceutical supply chains, pharmaceutical delivery and pharmaceutical packaging technologies.
https://www.forbes.com/sites/forbescoachescouncil/2017/06/30/dont-always-listen-to-others-when-user-feedback-isnt-helpful-to-entrepreneurs/#41402cc65614/
