Consumers have grown more confident of voice-enabled technologies, and are uttering “Alexa”, “Okay Google” and “Hey Siri” more than ever before. Online sales of voice devices were up 103% year-on-year, with 22% of voice device owners already use their devices to shop using voice commands, according to Adobe Analytics Cloud data in 2017.
Just last month, Fintech Innovation reported on how customers of OCBC bank in Singapore can now check their bank account balances and various information using Siri, Apple’s virtual assistant.
https://www.enterpriseinnovation.net/article/how-brands-can-harness-voice-more-personalized-experience-767673185/
Customers demand relevance and real value from marketing in exchange for loyalty now. The true value of personalization can only be harnessed when organizations work on capabilities that are founded on enhancing Customer Experience (CX).
https://retail.economictimes.indiatimes.com/re-tales/how-can-brands-personalise-customer-experience/2929/
Demand for data has been surging over the past few years. Companies are rushing to adopt in-house data warehouses and business analytics software, and are reaching for public and private databases in search of data to kick-start their artificial intelligence/machine learning (AI/ML) strategies. Due to the growing demand, good data is becoming a valuable commodity, like oil in the 20th century, and companies are beginning to compete for the most lucrative reserves. In order to understand why data is important for your business, you must first understand the five reasons if gives you a competitive advantage....
https://www.entrepreneur.com/article/300119/
While many retail marketers are excited about the opportunities technologies such as machine learning and artificial intelligence will bring in terms of customer engagement and meaningful connections, the reality is that most haven’t even figured out how to tackle truly personalized omnichannel engagement.
For brick-and-mortar retailers, hybrid retailers, online-only ones and everything in between, omnichannel yields a significant advantage in personalizing engagements. Inbound and outbound touch points, including phone, digital and social across multiple devices, traditional direct mail and addressable TV are just a few of the avenues for brands to personally connect with consumers these days.
https://marketingland.com/game-changer-retail-personalization-consumer-identity-management-222993#/
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